The Forklift Boss Blog

Blog posts from Marshall Cromer, "The Forklift Boss". Follow us for information on forklift safety, available parts, & upcoming technologies shaping the future of material handling!
Forklift Boss Blog
  • New Cromer Forklift Hauler Truck

    By Marshall Cromer, The Forklift Boss | Aug 18, 2014

    Cromer technicians deliver new forklifts to your work site. Sometimes we also pick up forklifts in need of repair, and return them once we've fixed them. Many of you have seen a Cromer hauler truck pulling up.

    Here's the newest hauler!

    This Volvo super-cab flatbed can haul pretty much any forklift in existence. We've tasked it to delivering forklifts (new purchases and rentals) to customer work sites. But if you have a forklift in need of serious repair - or if it's ready for retirement - you might see this hauler truck coming for it!

  • Forklift Lifting a Forklift? Do Not Try This at Work!

    By Chris Williams, The Forklift Boss | Aug 14, 2014
    Have you seen the video where a forklift forklifts a forklift? Sounds funny, but it's actually very dangerous and not recommended at all. Head to our "Creative" Handling Solutions page to see the video.
  • Electric or LPG - Which Forklift Type is More Cost-Effective?

    By Marshall Cromer, The Forklift Boss | Aug 07, 2014

    We’ve offered the Electric Lift Truck Cost Calculator on our site for a while now. Many of you have used it to determine if electric forklifts would be a better choice than LPG for your next purchase.

    Today we’re going to share some numbers on electric vs. LPG. 3 real-world scenarios where we quoted customers on new forklift purchases. Twice the numbers recommended electric lift trucks due to better maintenance & fuel costs. The third time, however, LPG actually won out.

    It turns out that, in some cases, buying an LPG forklift is more cost-effective over a 5-year period than electric.

    What could such a circumstance involve? Let’s find out.

    Electric Total Cost VS. LPG Total Cost: 3 Scenarios

    These calculations consider the following characteristics over a 5-year period:

    • How many hours a forklift is used per day
    • How many days per week a forklift is used
    • Forklift capacity
    • Energy prices/fuel costs
    • Maintenance costs per operating hour (estimated)

    All are factored into a total cost of ownership, with values compared between a diesel forklift, a propane forklift, and an electric forklift.

    Scenario 1. Quote estimate for 3 forklifts at 5,000 pound capacity, 5 days a week (8 hours per day), with an average operating time of 2,080 hours per year. Diesel forklifts would run $80,654 total cost over 5 years. Propane trucks would cost $83,058. Electric forklifts would cost $61,292.
    Most Cost-Effective – Electric. Savings of $21,766 over propane, $19,362 over diesel. Plus over 70,000 pounds of carbon dioxide and over 30,000 pounds of carbon monoxide saved!

    Scenario 2. Quote estimate for Cemco. (Featured in the December 2013 issue of News from the Forklift Boss.)
    8 forklifts at 6,000 pound capacity, 5 days a week (12 hours per day), with an average operating time of 3,120 hours per year. Diesel forklifts would run $130,741 total cost over 5 years. Propane trucks would cost $123,839. Electric forklifts would cost $70,715.
    Most Cost-Effective – Electric. Savings of $53,124 over propane, $60,027 over diesel. Plus over 150,000 pounds of carbon dioxide and over 60,000 pounds of carbon monoxide saved!

    Scenario 3. Quote estimate for 1 forklift. 5,000 pound capacity, 4 days a week (3 hours per day), with an average operating time of 576 hours per year. Diesel forklifts would run $44,465 total cost over 5 years. Propane trucks would cost $41,575. Electric forklifts would cost $41,844.
    Most Cost-Effective – LPG (Propane). Savings of $269 over electric.

    What happened here? LPG turns out to be the best choice for Scenario 3. It illustrates one key instance when LPG forklifts are more cost-effective than electric – when hours of usage shrink.

    If you use a forklift for half of (or less than) a full workday, the support costs go down. So do the fuel costs. When balanced against the up-front cost of buying the forklift, these lower costs fail to overcome the purchase price. The fewer hours you use it, the more costly electrics can become over time.

    I should note: Not many businesses have a situation like this! This is more of a one-truck company example. Something everyone should keep in mind, even if a 4-hour shift never shows up on your forklift usage register.

    Most of us will use forklifts all day, every day. With 8-hour days, maintenance & fuel costs do overcome the purchase price, and it often becomes more cost-effective to buy electric.

    Bonus: Cutting Out the Pollution

    Another factor to consider is the amount of pollution forklifts generate over time. In Scenario 1 and 2, each electric forklift purchased eliminated up to 125,000 pounds of pollution over 5 years.

    For those businesses who have to maintain CARB Compliance, this is a big deal. Cemco, when it bought those 8 new electric forklifts, brought both their Northern California AND Southern California locations into CARB compliance. They’ll stop over a million pounds of pollution from ever entering the atmosphere.

    (September 2013 Newsletter - Reminder: Keep All Your Forklifts Up to CARB Code)

    What’s the Most Cost-Effective Forklift for You?

    If it’s approaching time to invest in some new forklifts, take this into consideration. Buying electric or LPG depends on hours of usage, total costs, and CARB compliance. Cromer Material Handling is always happy to help you weigh the factors & find the right forklift for your job.

    See you next month!

    -Marshall Cromer, The Forklift Boss
    Cromer Material Handling

    Cromer Deal of the Month

    2007 JUNGHEINRICH 48-VOLT ELECTRIC - $15,000

    Our July Deal of the Month is a Junghenrich EKS314. These are 48volt three-stage electrics, rated at 3,000 pounds. Great running & operating unit. It's off of a full maintenance lease now. Only $15,000.

    Does the EPRI Calculator say you'd save with an electric forklift? Call Cromer at 800-974-5438 to catch this one on sale today!

  • New Decals for the Cromer Service Vans

    By Marshall Cromer, The Forklift Boss | Jul 07, 2014

    The Cromer expansion continues, with new decals on our vans. These vans help us provide parts and on-site service to customers throughout Northern California.

    Our new van decals mean we're easy to spot on the road. Plus our customers know right away what forklift brands we carry, how to find us online...and they know that we're coming to help!

    If you need a Cromer van to drop by for service – maybe a forklift attachment or on-site maintenance – call us at 800-974-5438. We’ll dispatch a van from your nearest Cromer facility.

  • How and When to Replace Forklift Tires Safely

    By Marshall Cromer, The Forklift Boss | Jul 02, 2014

    Back in 2012 we discussed the types of forklift tires in use. (You can read it here: “Choosing the Right Forklift Tire”.) Let’s continue that discussion today.

    Because eventually, those tires need replacing.

    When to Replace a Forklift Tire

    Every forklift tire has a method of determining when it’s time for replacement.

    On cushion tires, there’s a rule of thumb: “To the top of the numbers”. Each tire has a set of size numbers on it. For example, if you see “21x7x15” then you know it’s a 21-inch tire. Through use, the tire’s rubber wears down until the top of its surface touches these numbers.

    That’s when you NEED to replace the tires. Why? Because it means almost 100% of the shock they encounter from the road is transmitted up through the tire, through the truck, and into the driver!

    On solid pneumatic tires, you’ll find a wear ring or band. When wear & tear reaches this ring, then it’s time to replace the tire. Since this is solid, you can get a little more operation time from these tires at this point. But it’s not recommended. The chances of slipping and tipping increase.

    Of course, with all forklift tires, if you see one with chunks missing or tears across the rubber? Replace that tire right away!

    How the Replacement Process Works

    Cromer Material Handling operates a mobile tire press. When you have worn forklift tires, you call Cromer and we send the tire truck out to your location.

    The replacement process is similar to replacing car tires. With one notable difference—the pressing/mounting of new tires. Here’s how it works.

    1. Our technician jacks up the lift truck with a properly-balanced jack. (NEVER use another forklift to do this!)
    2. Unscrew and remove the wheel.
    3. Unmount the old tire from the wheel.
    4. Attach the wheel to the tire press.
    5. (Cushion Tire) A new cushion tire is pressed onto the wheel.
      (Solid Pneumatic) A fresh pneumatic tire is mounted onto the wheel.
    6. Reattach the wheel to the forklift. Screw in and lower back to ground.
    7. Test the forklift’s balance and rolling.

    Pretty simple, right? Replacement can be done anywhere, so long as the forklift is parked on a solid surface. It takes less than 30 minutes too.

    Don’t Replace One at a Time

    There’s one warning we need to make clear when it comes to forklift tires: We won’t replace just one.

    If you call us out to replace a forklift tire on its right side, we have to do the left tire too. We won’t just replace one tire on an axle and leave the other one.

    Why not? Because it’s very unsafe. One new tire on the right, and one worn-down tire on the left? It creates an imbalance in the forklift. Which heightens the chance for tipping or skidding out when the forklift’s carrying loads. It’s a serious (and unnecessary) injury risk to your workers.  (We cover this in our Forklift Safety Training classes too.)

    Replacing forklift tires that “still work” is a hard sell. The tire hasn’t failed yet; why pay for a replacement? With the information here, you can make a good judgment call. If a tire has reached a certain level of wear, then it’s not a question of IF the tire will fail to support the forklift. It’s a question of WHEN.

    Compared to the cost of a shop floor accident, replacing a couple forklift tires is nothing! So keep an eye on those tires. When it’s time to replace them, we’ll come do the job quickly and safely.

    See you next month!

    Cromer Deal of the Month


    It’s time to liquidate! Cromer’s Deal of the Month is a sale on its stock of industrial shelving and lockers. We have hundreds of units available, in various heights and sizes.

    Boltless Shelving at 6'x4'x8', 4 levels, for only $150. Expanded Metal Lockers at 12"x18"x72", single tier, starting at $179. Lockers at 12"x12"x12", 4 tiers, starting at $149. And more.

    Is it time to get organized? Tidy up your warehouse with all the rack & lockers you’ll need. Call Cromer at 800-974-5438 and ask for the Sale on Shelving!

  • Local Forklift Distributor with a Global Reach

    By Marshall Cromer, The Forklift Boss | Jun 18, 2014

    Cromer ships our material handling equipment where it's needed. Doesn't matter if it's an electric forklift staying here in the Bay Area, or an order of industrial shelving down to Southern California.

    Our sales aren’t limited to California though. No, Cromer sells globally!

    Recently we sold 2 new forklifts to a Bogota, Colombia sugar plant. The manager came out to Cromer's Oakland headquarters to survey our inventory. He liked the Clark models, particularly the electrics.

    He decided on two Clark GEX30 80-volt indoor/outdoor electrics, plus a charger unit. Brand new and ready for work.

    Here's a couple photos of us loading the forklifts for international shipment.

    Clark GEX30 Electric

    Clark Electric Forklift Going Overseas

    Sending forklifts overseas is not a new experience for us. If that's where the customer needed his equipment…that's where we ship it. Delivering material handling equipment where it needs to go is what Cromer does.

    Interested? Take a look at our New & Used section. No matter where you need it, we have equipment for you.

  • What to Do with a Forklift at its End-of-Life

    By Marshall Cromer, The Forklift Boss | Jun 06, 2014

    Last month, we discussed how to tell if you have a forklift which has reached the end of the line. (If you missed it, see "Signs a Forklift is Ready for Retirement" below.)

    However, when it's time, there's another issue: HOW do you retire a forklift? You can't just park it next to the dumpster!

    A forklift is a huge, intricate piece of machinery. It contains parts potentially hazardous to the environment (lubricants, batteries). And there’s a lot of recyclable metal inside them.

    So what should you do with a forklift at its end-of-life? Easy. Recycle it!

    How to Recycle an Old Forklift

    Step 1: Call Cromer.
    Step 2: Done.

    It's that easy. Cromer takes care of end-of-life forklifts all the time. This is what we do with your old trucks:

    • A Cromer technician picks up the retired forklift. We do not charge for these pickups.
    • We bring the forklift back to our nearest facility. All the oils & hazardous materials are drained.
    • Extraneous parts are removed. So are the batteries, if it’s electric. The forklift is washed to clear out debris and any remaining fluids.
    • The forklift is then fully dismantled & converted into scrap metal. The metal is sent off for melting down.
    • 100% of the metal is recycled. All hazardous materials are either recycled or safely disposed of.

    This process actually costs us, both in time and fees. We perform the service because it’s necessary. You, our customers, need a safe & reliable place to send your retired forklifts. That’s why we do it.

    Why Recycling is the Best Option for End-of-Life Forklifts

    Why recycle forklifts at all? Several reasons.

    1. It's the responsible choice. Recycling ensures the components are not wasted. They’re either recycled into new steel or re-used in other material handling equipment.
    2. Environmentally Friendly: 100% of a forklift is recycled when Cromer processes old forklifts. All dangerous materials like battery acid & hydraulic oil are properly disposed of. That way we’re taking care not to dump anything harmful in the environment.
    3. Zero Liability: Cromer Material Handling does not recommend selling an old forklift if it’s ready for retirement. You could risk liability if the forklift causes property damage or injury to a worker—even if the forklift is no longer at your facility!

    Now you know how to tell if a forklift is ready for retirement, and what to do with it when that time comes. Cromer is happy to provide new replacement trucks…and to take care of the old one for you. Keep it in mind for those forklifts which keep needing maintenance over and over.

    Cromer Deal of the Month


    To celebrate the (early) arrival of summer, Cromer Material Handling is offering a super deal on not one, but 2 items in our inventory.

    Item 1: A 2008 CAT 6,000lb Electric Forklift with Demo/new battery. TSU, side shifter, serviced and drive-away ready: Only $14,900.

    Item 2: Like-new Metal Shelving, ideal for warehouse or industrial storage: Only $85.

    There's only a very limited supply on these shelving units. We do have more electric forklifts - but only this one is our June 2014 Deal of the Month! So call Cromer today at 800-974-5438 to grab it before it's gone.

  • News from the Forklift Boss Gets an Upgrade

    By Marshall Cromer, The Forklift Boss | Jun 05, 2014

    Many of you have read our monthly newsletter, "News from the Forklift Boss" for a couple of years now. Thank you for your time & attention. As this is our 25th year in business, Cromer Material Handling introduced a new design for the newsletter with the May issue.

    If you missed it, here's what the new "News from the Forklift Boss" looks like:

    Not on the subscriber list? You're missing out on all of the following:

    • An original article on the material handling industry; how-to's, industry news, things to consider, & ways to say money.
    • Deal of the Month - Every month we offer a deal to Cromer newsletter subscribers. Sometimes it's a forklift on sale, or a deal on industrial rack & shelving, or a spceial rental rate. Every month is a new deal.
    • Reminders on our special rates for forklift maintenance, pallet jacks and more material handling inventory.

    Sign up today by clicking this "Subscribe" button and entering your email:

    Cromer Material Handling will never sell, rent or trade any emails we receive.

    Hope you enjoy "News from the Forklift Boss"! If you have a question you'd like answered in the newsletter, please send it to

  • Happy Cromer Customer: Blaisdell's Business Products

    By Marshall Cromer, The Forklift Boss | May 30, 2014

    Blaisdell's Business Products is an Oakland supplier of business products. You can order office supplies, ink or toner, furniture, janitorial equipment, coffee and more from their website,

    Margee Witt from BlaisDells came to us for a new forklift. They move a lot of inventory each week; they need plenty of moving power to do it! We sold them a new CAT IC cushion-tire truck to get them around the warehouse nice & smooth.

    As you can see, Margee really likes it!

    Margee on her new CAT Forklift

    She & Michael Witt were kind enough to send us a thank-you note too:
    "Just wanted to thank you for the great deal on the forklift. We really appreciate all your help!"

    Head to if you're in the Bay Area and need regular office supplies or other business products.

  • Signs a Forklift is Ready for Retirement

    By Marshall Cromer, The Forklift Boss | May 23, 2014

    Do you have a forklift ready for retirement? There are signs you should look out for. Before they turn into breakdowns that risk worker safety or interrupt operations.

    When a Forklift is Ready to Retire

    After a certain number of years, all forklifts develop issues. Repetitive use carrying heavy loads takes its toll on the equipment’s moving parts. Regular maintenance helps a lot, protecting those moving parts and the workers who use them…but nothing lasts forever.

    There’s a point where continuing to use an older forklift doesn’t make safety-related and financial sense. We call this point “end of life.” After this point, an older forklift has a higher-than-average risk for use. And they cost more to maintain.

    If you track a forklift’s age and maintenance schedule, it’s easy to estimate when a forklift is ready to retire.

    What? You didn’t do that for all your trucks? Uh oh.

    Luckily, a forklift will show signs it’s ready for retirement. All you have to do is spot them.

    Signs a Forklift is Reaching its End of Life

    These are some signs to watch out for:

    1. It’s been in operation for over 10,000 hours. All forklifts with 10,000 operating hours on them need a thorough systems check to make sure it’s still safe to use. It’s closer to 20,000 operating hours? It needs retiring very soon!

    2. The forklift’s maintenance cost doubled (or more) in the past year. Check your balances. Are you spending more on certain forklifts than others?

    3. The forklift is down more than it’s up. If a forklift has had more downtime than uptime, it’s a prime candidate for retirement.

    4. There are more than 4 work orders on the truck in the past year. Number of work orders, whether small fixes or major repairs, can indicate a forklift is on its last legs.

    5. Its safety features are out of date. If your newer forklifts are in use more often because they have better safety features, older forklifts can pose a safety risk not only to their drivers, but those around them.

    One thing to remember, as well: Electric forklifts generally last longer than IC trucks. Keep that in mind when checking for end-of-life signs.

    Dangers of a Failing Forklift

    The older and more worn-down a forklift is, the more likely it will fail while on the job. These failures can endanger the lift truck’s driver, and other workers nearby. Any of the following could happen:

    • Dropping loads
    • Jerking motions while driven
    • Sudden loss of power
    • Equipment freezing up
    • Fluid leaks

    That’s the sort of thing you just don’t want happening out on the floor.

    Next month I’ll explain what to do with a forklift which has reached its end of life. Don’t miss that email if you do have forklifts showing signs that they need to retire!

  • Harvest Season is Coming Soon: Reserve Your Rental Equipment Before It’s Too Late

    By Marshall Cromer, The Forklift Boss | Apr 02, 2014

    California’s drought has affected all of us. Like you, we conserve water wherever we can at the Cromer facilities.

    Even in drought though, Harvest Season approaches!

    From what our vineyard & produce customers tell us, the Harvest/Crush this year will be shorter than usual due to water availability. Which means the harvesting itself will go more quickly.

    And everyone will need equipment at the same time.

    So NOW is the time to think about what material handling equipment you’ll need to rent.

    Our current rental fleet stands at 200 forklifts (40 more than last year). Each Cromer facility has its own stock of rentals. There’s no minimum, and the average rental forklift’s age is only 2.5 years – the newest you’ll find for any Northern California rental.

    Cromer stocks its rental fleet with a variety of forklifts, accessories and carriers for harvest processing. The list includes:

    • Front Bin Dumpers
    • Rotators
    • Solid Pneumatic, Late Model
    • Cushion LPG & Electric
    • Golf Cart/Burden Carriers

    All this equipment comes from top-rated manufacturers in the material handling business, such as:

    BOLZONI (Clamps, Pallet Handlers)
    CASCADE - Clamps, Push/Pulls
    MALAVAK/LIFT MASTER - Gate Controls, Dumpers
    RIGHTLINE (Forks, Load Handlers)

    If you just need some extra attachments to equip your forklifts for harvest, we’ll drive them out to you. Cromer is able to meet any and all attachment needs for Harvest/Crush.

    How to Reserve a Rental Forklift or Handling Equipment for Harvest

    For Northern California (Sacramento and above) Rentals: Contact our Sacramento facility at 916-371-2004.

    For Central Valley Rentals: Contact the Cromer Manteca location at 209-465-8987.

    If you’re in the Bay Area, you have a special equipment need OR you need to reserve a large amount of equipment, contact Cromer’s Oakland Headquarters at 510-534-6566.

    Remember: Our rental fleet is always reserved well in advance of Harvest Season. Don’t wait until the last minute—or someone else will beat you to it!

    See you next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling

    Cromer Deal of the Month


    Upgrade your pallet trucks! Thanks to a limited promotion from Jungheinrich, Cromer is offering electric pallet trucks, end riders and stackers at 0% interest off new.

    Call Cromer at 800-974-5438 for all the details. This offer is only good until June 30!

  • Continuing to Expand: Cromer Doubles its Sacramento Location's Size

    By Marshall Cromer, The Forklift Boss | Mar 03, 2014

    Last month we told you about moving our Stockton location to a new, much bigger facility in nearby Manteca.

    Now it's Sacramento's turn.

    On March 1, Cromer Material Handling moves its Sacramento location down the street. The new facility is double the size of the old one.

    It moves us from Sacramento to West Sacramento, though.

    It's on 3939 West Capitol Avenue, Suite A. Same area. Still close to 80. Very easy to find.

    Why another move so soon? We needed the space here too!

    Our Central Valley operations continue to grow. The busy season for rentals is coming up fast. Plus we just expanded our inventory with a mass purchase of industrial shelving.

    MORE FOR OUR CUSTOMERS - More Shelving & Electric Forklifts in Stock, Rentals and Repairs

    With the new Manteca facility and the expanded Sacramento facility, Cromer has plenty of additional room for more inventory! Here's a sampling of what's in stock at our new Central Valley facilities.


    There's a lot of warehousing in the Central Valley. Which means an ever-present need for reliable, expandable rack & shelving. Cromer just acquired the following warehouse rack and industrial shelving, in order to fully stock the new locations.

    10' x 44" Uprights
    10 Foot Uprights for Industrial Shelving

    106" 6,000-lb Beams
    Shelving Beams

    New 42" x 46" Wire Deck

    Wire Decking for Commercial Storage

    Used Boltless Shelving (with wood):
    7' high, 48" x 36"

    Boltless Shelving for Warehouse or Commercial

    Heavy-duty Metal Shelving:
    7' high, 36" x 18"

    (Boltless Shelving also comes in:
    7' high, 36" x 36"
    7' high, 48" x 24")


    Have you tried an electric forklift out yet? These trucks are constantly surprising our customers. The last few times someone returned one of the electric Jungheinrich rentals, they didn't actually want to give it back!

    So we made sure both Sacramento and Manteca have 80-volt electrics in stock, for sale and rent. Hey, give the customers what they want, right?


    More space means more room for forklift maintenance. We anticipate being able to handle 50% more in-house maintenance work in Sacramento and Manteca.

    Whether you need to rent forklifts near Stockton or buy a new set of rack in Sac, we have the inventory to make it happen. Not to mention up-to-date, comfortable offices to welcome you.

    Drop by after the 1st and have a look at the new space! Cromer Sacramento is now located at:

    3939 West Capitol Avenue, Suite A
    West Sacramento, California 95691

    See you next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling

    Have You Seen the New Cromer Video?

    We've posted a brand-new video about Cromer Material Handling on our home page for 2014.

    We wanted the video to provide an overview of Cromer's service and products, so people would know exactly who we are and what we do.

    Plus it was a fun way to kick off our 25th year of business!

    Visit and click the Play button. Want to leave some feedback? Tweet it to me at @TheForkliftBoss.

    And be sure to send the video to your colleagues afterward!

    Cromer Deal of the Month


    The industrial shelving I mentioned earlier? It's all on sale for your Deal of the Month.Shelving Beams

    10' x 44" Uprights - $65

    106" 6,000-lb Beams - $25 each

    New 42" x 46" Wire Deck - only $15.95 each

    Used Boltless Shelving (with wood): 7' high, 48 x 36" - $75

    • 7' high, 36 x 36" - $70
    • 7' high, 48 x 24" - $65

     Heavy-duty Metal Shelving: 7' high, 36" x 18" - $65

    Call Cromer at 800-974-5438 to ask about the shelving on sale. We'll have it ready at your nearest Cromer facility.

  • Cromer Expands from Stockton to Manteca: What We’re Bringing to the Valley

    By Marshall Cromer, The Forklift Boss | Feb 03, 2014

    In January of 2014, Cromer tripled our operations size in the Central Valley with a new Manteca location. Moving operations from Stockton to this new location, we've expanded into a new 12,000 square foot (1.2 acre!) facility.

    Back in June of 2011, Cromer Equipment bought the assets of Quality Lift Truck Inc. in Stockton. The acquisition moved us into the Valley, able to service customers from Modesto to the Oregon border.

    In less than 3 years, Cromer Material Handling expanded so much that we needed more space!

    The new Manteca location is right off the freeway, on Moffat Blvd. It will carry the full line of Cromer forklifts, warehousing supplies and related industrial equipment. As well as the new equipment and services we've picked up over the past year.

    For our customers in the Valley - and those new customers who'll come to us in 2014 - Below is a list of what you'll find at Cromer Manteca.

    Everything you found at the Stockton location, you'll find in Manteca. And more - we have additional electric forklifts for sale & rent.

    Drop by whenever you'd like for a look around! Cromer Manteca is located at:

    1813 Moffat Boulevard, Manteca, California 95336

    New Arrivals

    7-FOOT like-new Boltless shelving. 6 sections tall, 36" and 48". Starting at $60!

    Comes with 5/8 particle board. 150 units - 65% Off New

    Forklift Tires & Parts

    With the expanded Manteca facility, we're able to stock a larger inventory of forklift tires and parts.


    Forklift Parts for All Makes & Models


    Forklift Rentals

    Forklift rentals up to 55,000lb Capacity available. Try renting electric and see the difference! (Indoor and Outdoor Electrics available.)

    If you need a specific model or weight class, and it's not at the Manteca location? We'll drive one out for you.The Pink Forklift

    30% OFF FIRST QUARTER RENTAL RATES. Just mention this newsletter!

    If you want the Pink Forklift, Cromer will donate 20% of the proceeds to a charity of your choice.

    Check out Marshall being interviewed on CBS "Good Day Sacramento" - on the Pink Forklift!

    Rack and Shelving

    Industrial shelving. Pallet and cantilever rack storage. Cromer Manteca will have extra rack & shelving inventory for our Central Valley warehouse customers.


    New heavy-duty racking from $80 per 42" X 12' Upright, and $49/pair for beams!

    (Oakland also has a large inventory of new and used rack and shelving.)

    Pallet Jacks

    Doosan Pallet Jacks: $249 All Day Long

    Clark Pallet Jacks: $299 All Day Long



    Our Jungheinrich electric pallet jacks fly out the door at every location. We expect Manteca will be no different, so you'll find plenty of pallet jacks there!

    Forklift Maintenance

    Need help with maintenance? Cromer Manteca has 5 journeyman road technicians on-site for forklift & material handling equipment service. Don't miss your regular maintenance checks!

    Cromer Deal of the Month: 2012 CAT 3-WHEEL ELECTRIC - $10,000 Off New Pricing2012 Cat Electric

    This 3,000lb capacity electric forklift only has 77 hours on it. 188tsu, SS, 48-volt. Comes with charger. Pick it up for only $18,950.

    That's $10,000 off its price new. Or lease it for $355/month for 60 months. Call Cromer at 800-974-5438 and ask for the 2012 Cat Electric!

  • Cromer's Pink Forklifts Featured on CBS Local Sacramento

    By Marshall Cromer, The Forklift Boss | Jan 27, 2014

    Cromer Manteca just opened its doors, and we already have the media banging on them! CBS' "Good Day Sacramento" came out to talk with us about our pink forklifts and supporting charities like the Susan G. Komen Foundation.

    Watch the broadcast here (LINK DEACTIVATED)

    Pink Forklift - CBS Sacramento

    Cromer picked up two of these pink forklifts, made by Clark as part of their "Raising Hope" campaign. They are available for sale or rental. For each one, we will donate 20% to either the Susan G. Komen Foundation, or to the charity of the customer's choice.

    Stop by our Manteca facility for a ride-around in one!

  • Last Day to Buy Material Handling Equipment and Get a Tax Break!

    By Marshall Cromer, The Forklift Boss | Dec 31, 2013

    We mentioned Section 179 back in October. It’s a tax deduction that lets you “deduct the full purchase price of qualifying equipment and/or software purchased or financed during the tax year.”

    So if you’ve bought or leased material handling equipment from Cromer this year – right up until December 31st – you may qualify for the Section 179 tax break.

    That means you have today only! If you anticipate an equipment purchase, do so before the 1st! Go to for more information, or contact Cromer at 800-974-5438.

  • EPRI Case Study: Cromer Helps a Building Products Manufacturer Go Electric

    By Marshall Cromer, The Forklift Boss | Dec 31, 2013

    People are planning for the holidays, and for what their business will do in 2014. If you have forklifts which need maintenance or replacement, here’s something you should read.

    It’s a case study published by EPRI, the Electric Power Research Institute, just 3 weeks ago:
    Electric Forklift Conversion Transforms Building Products Manufacturer - EPRI

    It shows the direct benefits of replacing LPG forklifts with electrics – more productivity, a smoother ride for workers, much lower fueling costs.

    And Cromer helped make it possible.

    A Case Study of CEMCO’s Conversion from LPG Lift Trucks to Electrics

    The case study is about a company named CEMCO. CEMCO manufactures building products like steel framing. Their Pittsburg, CA facility needed to replace 8 forklifts in the past 2 years.

    They initially wanted to buy new LPG models. But research on costs brought electrics under consideration. Caterpillar 80-volt electric trucks, specifically. That’s when we stepped in to help.

    Good Prices and a Guarantee: How Cromer Helped CEMCO Go Electric

    The biggest obstacle people have to buying electric forklifts is the upfront cost. It’s higher than most LPG models, which makes some hesitant.

    We believed the electrics would save them a lot of money (over $400,000 over 5 years of operation) and improve their facility’s productivity. We were so confident, we offered them a 90-day guarantee on the new electric forklifts:
    If they didn’t like the trucks, we would exchange for LPG models.

    As you’ll read in the case study…CEMCO never took advantage of our guarantee. Not only did they save on propane costs, they’ll reduce carbon emissions by 1.7 million pounds over 5 years.

    Once they realized the benefits and cost savings, they rushed to buy more forklifts!

    Lower Fuel Costs and Fewer Carbon Emissions: This Can Be Your Facility Too

    So if you’ve thought about using electric forklifts, this case study gives you a roadmap and plenty of good reasons. The new 80-volts give you two shifts per battery charge. Maintenance is cheaper, and they’re just as hard-working as the LPGs.

    Curious about how electric forklifts operate? The EPRI case study has a primer on electric charging technology for trucks. Download the PDF at the EPRI website.

    And if you’d like an estimate of your own cost savings, use the EPRI Electric Conversion Calculator on Gas vs. Electric Cost Comparison Calculator

    We at Cromer Material Handling wish all of our readers a Merry Christmas and Happy New Year! Have a safe and happy holiday.

    Then join us back here for 2014!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling

    Cromer Deal of the Month


    12’ Uprights for Pallet Storage $89.60/Each

    We have a selection of brand-new pallet storage uprights in stock. Need more storage space in the warehouse for 2014? Pick up some of these uprights for only $89.60 each.

    We have a large number of these uprights…but since they’re our Deal of the Month, they’ll sell out fast. Call Cromer at 800-974-5438 and ask for the new pallet storage uprights if you want some!

  • Forklift Driver Engulfed in Flames - An Avoidable Accident

    By Marshall Cromer, The Forklift Boss | Dec 20, 2013

    Last month, posted an article about a forklift driver in Mentor, OH. He was transporting propane tanks using a forklift. One of the tanks fell off the forks...and he ran right over it.

    The entire truck burst into flames.

    Video from the surveillance cameras shows a sudden fireball engulfing the forklift. Fortunately, the driver is seen walking out of the flames to safety. He suffered only minor burns to his face and hands.

    A very lucky man. But the accident was entirely preventable.

    The article indicates that the propane tanks were not properly tied down. Improperly secured propane tanks - especially when full - are extremely dangerous!

    We at Cromer are glad the driver was okay. At the same time, let this serve as a lesson to all our readers and customers. Never transport fuel tanks, or any other potentially-explosive items without proper safety procedures.

    Read the article (includes the video of the accident) here: Man Escapes Propane Tank Explosion After Catching on Fire

  • Why Won't My Forklift Start? - Common Causes of Forklift Failure

    By Marshall Cromer, The Forklift Boss | Nov 27, 2013

    The holiday season is upon us all. We’re rushing about in the warehouses, getting loads moved and shipped. More coming in. It’s the holidays—we can’t stop until January!

    In fact, all this rushing is usually what causes forklift failures. Operators are in such a hurry that they neglect to check certain things on their trucks. Those things get worse and worse, until one day—boom. The forklift just quits working.

    Our maintenance technicians see it happen all the time. Oh, we know how to repair the trucks and get them back to you fast. But I’m sure you’d rather keep those forklifts running smoothly. Every day!

    We asked our maintenance technicians about the most common problems our service customers have. And what operators should do instead, to minimize any chance their forklifts will stop working. This is what we heard back.

    What Happens: 4 Common Failures

    According to Cromer technicians, these 4 causes are responsible for most of the forklift failures they see.

    1. No start – Did someone leave the lights on? Or the key turned in the ignition?
    2. Debris build-up – If there’s dust or plastic wrapping on the warehouse floor, it can get sucked up into the forklift. Airflow gets clogged, fans can’t spin properly...and the forklift overheats.
    3. Overheating – Without sufficient coolant, your forklift’s converter can freeze up. Rapid overheating follows.
    4. Hydraulic leaks – Many things can cause a hydraulic leak. Impacts, a blown hose, even over-lifting the forklift’s capacity. If the hydraulic cylinders leak, your forklift is useless until repaired.

    How to Prevent Forklift Failures: Check Your Trucks!

    The good news – all of the above problems are preventable! All your operators need to do is take a few moments to maintain the forklift. This is what Cromer recommends for good operator care:

    All Forklift Types – Do a quick check each morning, to make sure your forklift is in good working order. Things you should check include:

    • Check the tires, safety harnesses, and the brakes (including e-brake).
    • Check all fluids (oil, transmission, coolant, fuel). Don’t forget the hydraulics!
    • Lift the forks. Tilt forward and back.
    • Check the lights and the steering. Beep the horn.
    • Look under the forklift. Make sure there’s no debris underneath, and no leaks are visible.

    LPG/Diesel Forklifts – Check your fuel level. Running out of fuel on LP systems can harm the trim valves. For Diesels, it can damage the injector pump. Either way, the forklift needs replacement parts.

    Electric Forklifts – Check your battery’s water level. If the battery goes dry, it’ll die fast. And it’ll blow out components on the way out. Improperly-maintained batteries are the #1 cause of electric forklift failure.

    If you have forklifts which are sluggish or not working right, do some maintenance before the holidays hit their peak. Call us for on-site maintenance help.

    If you’re short on trucks this holiday season, Cromer still has rentals available!

    Take a little time and check your equipment on the way out. Just a few minutes can prolong your forklift’s life (not to mention avoid any holiday headaches).

    We’ll see you back here in December!

    Announcing: New Manteca Location

    By the end of the year, Cromer Material Handling will have a new location to serve our Central Valley customers.

    The new location is:

    1813 Moffat Boulevard, Manteca, California 95336

    We’re in the process of fitting the Manteca location with new electrical and service equipment. Work is expected to complete in December.

    When it opens, our Manteca facility will provide preventative maintenance, parts and tires, regular interval service, warehousing supplies, a rental fleet…and plenty of top-of-the-line forklifts for your 2014 work.

    If you’re in the Central Valley, stop on by!

    Cromer Deal of the Month: The Pink Forklift: Brand New LPG from Clark - $23,900

    Yes, it's PINK! Cromer is participating in the Susan G. Komen Foundation’s campaign, “Raising Hope for Breast Cancer.” This is a Clark LPG forklift, brand new, with solid pneumatics, triple stage and side shift.The Pink Forklift from Clark

    At $23,900, we’ll make a $500 donation to the Susan G. Komen Foundation too. Want to lease it? $329/month. This truck gives a company great added publicity – you’re supporting breast cancer research, and getting a great price!

    Call Cromer at 800-974-5438 and ask for the “Pink Forklift.”

  • Life-Sized Forklift Boss Placard

    By Marshall Cromer, The Forklift Boss | Oct 28, 2013

    Marshall Cromer here. I'm at a management group meeting in St. Louis right now. The boys here surprised me with this.

    The Real Forklift Boss

    Life-sized Forklift Boss placard. Any doubt who's the Forklift Boss now?

    This bad boy's going on the main building. You'll see it from the freeway in a few days.

    To the guys in my Management Group: Thanks! This is a hell of a gift.

    Now, to turn this image into a bobblehead. Customers will love a Forklift Boss bobble in the office.

  • Use Blue Lights on Your Forklifts to Keep Workers Safe

    By Marshall Cromer, The Forklift Boss | Oct 01, 2013

    On October 17, Cromer Material Handling will celebrate 25 years in business! We are thankful to our many loyal customers for that success. We look forward to 25 more years supplying Northern California with its material handling equipment.

    This month, we're talking about one thing you can do to improve forklift safety. One simple thing that makes the entire warehouse safer.

    It's called a "Blue Light."

    What's a Blue Light Do?

    A Blue Light is an LED spotlight that mounts on a forklift. It shines a light on the floor a few feet in front of, or behind your forklift as it moves.

    This big blue spot on the floor acts as a warning: "Blue Light! Forklift Approaching!"

    When workers are heads down, they can see the blue light moving on the floor and know a forklift's coming. They can stop and safely let the forklift pass.

    Want to see a blue light in operation? Take a look at this video (only 39 seconds long):
    Blue LED Safety Spotlight for Forklifts

    How Blue Lights Keep Workers Safe

    This kind of light helps keep everyone aware of their surroundings. You can see them before you could ever see a forklift - between warehouse racks, out of loading trucks, and around corners.

    Better awareness leads to fewer bumps, fewer feet run over, and fewer crashes.

    Do your forklifts carry blue safety lights? If not, we have some. Cromer now carries blue safety lights as an add-on for all forklifts we sell. The lights are low-power, and will plug into any forklift model.

    Let's all avoid injuries and crashes. I want to keep you as my customer for the next 25 years!

    Watch your email for special offers from the Forklift Boss to celebrate Cromer's 25 years in business!

    3 Cromer Safety Training Sessions Left in 2013 - Are You Signed Up?

    We mention safety lights and similar procedures in our Safety Training courses.

    If you're attending a training session, ask us about installing Blue Lights.

    The remaining 2013 sessions are on October 18, November 22 and December 13. Call 510-534-6566 x239 to sign your crews up.

    Cromer Deal of the Month: CATERPILLAR 3-WHEEL ELECTRIC WITH ONLY 4100 HOURS - $10,950

    Our September Deal of the Month is a used Caterpillar 3-wheel electric forklift. This truck was made in 2000, and has only 4100 hours on it.

    We've replaced the battery with a brand new one, and it comes with a charger. Sale price is only $10,950. Call us at 800-974-5438!