The Forklift Boss Blog

Blog posts from Marshall Cromer, "The Forklift Boss". Follow us for information on forklift safety, available parts, & upcoming technologies shaping the future of material handling!
Forklift Boss Blog
  • 15 Ways to Keep Your Rack Sturdy and Safe

    By Marshall Cromer, The Forklift Boss | Aug 27, 2019

    Pop quiz: What's the most current safety standard manual for warehouse rack?

    Answer: It's the "Considerations for the Planning and Use of Industrial Steel Storage Racks" Manual [2016 Edition], published By the Rack Manufacturers Institute.

    Rack Manufacturers Institute

    Every warehouse manager needs to know & follow the safety guidelines it contains. But the manual's over 60 pages long...who has time to read all that?

    So the Forklift Boss did it for you. I went through the entire manual, and extracted what I think are the 15 most important guidelines for safe rack setup. That's what we have for you today—a "Cliffs Notes" of ways to keep your warehouse's rack sturdy and your workers safe.

    Warehouse Load Plaques

    If you're not familiar with rack setup, let this serve as a quick introduction. If you're already familiar with rack setup, let this be a refresher for you.

    Let's get started.


    1. Always plan around weather when designing your rack space. Earthquakes, wind, snow, rain/flooding, heat waves...all factor into stabilizing rack.
    2. Every rack setup plan should include: Forklifts used, required aisle width, max lift height on trucks, pallet/box load size & weight, bay width, rack type, egress, lighting, sprinkler requirements, & rack component specifications.
    3. Remember the permit before, and the CO after. Code permit for building the rack, and the Certificate of Occupancy when you've finished installing.
    4. Floor considerations: Floors should have a minimum of 5,000lbs concentrated load with a clear ceiling height of 15 feet. For every 5 feet over 15 above the top rack, add 2,500lbs to minimum load. (This is on a 4' x 8' floor grid.)
    5. Keep a safe egress. In most warehouses, the max egress (distance to an exit door from any point inside) is 400 feet with sprinklers installed, or 300 feet without sprinklers. If rack, forklifts, or other equipment prevent safe egress in this distance, you may need to partially redesign the warehouse layout.
    6. Adding new rack alongside existing rack? Test the attachment method with a warehouse design expert first! You should know the attachments will be compatible beforehand, or you're at risk of detachment & load collapse.


    1. Make sure your rack type will fully support the type of pallet you use. Wood, steel, and plastic pallets need certain rack types (drive-in, push-back, etc.). Example – If your rack uses a rail system, it won't have strong support in the middle. Plastic pallets may sag in the middle and cause product damage on these.
    2. Maintain good clearance around loads. Keep 6" between loads within a rack space, and 3" between each load & its rack column. Use tape or markers to ID so forklift operators can recognize clearance at a glance.
      Rack Clearances
    3. Every rack column must have a bolt anchor to the floor. Inspect every anchor bolt when finished installing new rack. Rack Anchor Bolt
    4. If you have painted rack, make sure it's in a safe indoor storage area! Exposure to outdoor weather or regular moisture may cause the paint to flake or chip. This is a toxic hazard if breathed in.
    5. Always buy rack that carries RMI Specification. If for no other reason than seismic safety. California is in the highest seismic risk zone in the US. With RMI-approved rack and a design expert, you'll know that all your racks will hold up during most earthquakes. US Seismic Map
    6. Use straddle guards or column protectors on your racks. These prevent forklifts from accidentally running to & damaging rack columns at ground-level. You can attach protectors to the rack column, the floor beside it, or both. Rack Protectors Straddle Guards


    1. Remember OSHA requires that all product stored on rack must be contained, or blocked to prevent it sliding off. (Load Containment/Confinement, Section 6.3)
    2. Post load plaques to EVERY load shelf & the rack bay. These display the load limits & details, reminding all staff on safety. Here are some load plaque examples.
      Warehouse Load Plaques
      The rack supplier should stock these as well.
    3. The #1 cause of rack failure is of course over-loading. The #2 cause is forklift impact. Guard against impacts by:
      • Building sufficient clearance (horizontal & vertical) into each rack column.
      • Training drivers on safe forklift operation.
      • Use sufficient lighting on warehouse ceiling, floor, aisles, and on forklifts themselves.
      • Impact protection devices, as I just mentioned.

    Warehouse Safety is in the Planning

    The RMI manual does have more information on rack specifications & material handling. If you want to read the full manual, it's available for purchase at:

    These guidelines illustrate the most important aspect of all rack setup – safe, sturdy construction & maintenance.  Buy good-quality rack, put these guidelines into practice at your warehouse, and you’ll take one major worry off the plate.

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    Deal of the Month

    Linde Forklift Deal August 2019NEW LINDE LPG FORKLIFT – ONLY $28,900

    For our Deal of the Month, we have a new Linde truck ready to start work! It's a Linde HT27CT sit-down LPG forklift.

    This is a cushion-tire forklift best suited for indoor warehouse work. It has a 5,500# capacity, three-stage mast, and 42" forks.

    It's the 2018 model, but it's brand new. Only 1 hour on the meter. We have it in our Oakland facility now.

    The price? Only $28,900. There's only one at this price, so when it's gone, it's gone.

    To pick up this brand-new Linde truck, call Cromer at 800.974.5438 and ask for the August Deal of the Month.

  • Iron Phosphate vs. Lead-Acid: Where Electric Forklifts Are Going

    By Marshall Cromer, The Forklift Boss | Jul 30, 2019

    Seven years ago, I looked into a newer forklift manufacturer that only sold forklifts with an Iron Phosphate battery.

    This company had never built a forklift before. Yet in 2009, they built a factory to start building their own forklifts. Before that, the company had already built & sold electric buses, cars, and trucks across Europe and Asia for years. 

    They also controlled 50% of the world cellphone battery market, having started making lithium-ion batteries for Motorola in 1995.

    I had a hunch that those batteries would change the future of our industry. I spent months working a deal to bring these forklifts to Northern California. You know them by now—they're the BYD electrics.

    Now we're seeing movements in the electric forklift space. Movements that tell me my hunch was right.

    Lead-Acid vs. BYD Iron Phosphate

    Let me share what the future of electric forklifts will be. 

    Forklift Manufacturers Moving Away from Lead-Acid toward Lithium-Ion

    Rechargeable lithium-ion batteries have existed for years. Jungheinrich's electrics use them, for example. We're seeing other forklift manufacturers move away from lead-acid toward lithium-ion: CAT, Mitsubishi, Doosan, Linde, Hyster/Yale, Toyota, Unicarrier, Crown, Raymond, and others.

    Progress is slow, however. They're running into unfortunate snags:

    • The industry still uses 36- or 48-volt for normal forklifts, vs. 80-volt. With lower volts, you get fewer kilowatt-hours.
    • Only a few of these batteries have UL approval.
    • Lithium-ion trucks usually have a limited warranty (e.g., 3 years) vs. a BYD 10-year warranty.
    • In some cases, these manufacturers run into an unusual problem—the lithium-ion batteries are too light! A lithium-ion forklift battery weighs about 40-45% less than a lead-acid battery.

      That means they have to add weight, like steel or cement, in the battery case. As a result, the KWH capacity is not good enough. The forklift doesn't have the kilowatt-hours to run for 1 full shift, let alone 2-3 shifts our industry needs now.

    The Iron Phosphate Battery Wins Against Lead-Acid Every Time

    While the lithium-ion effort is great and I hope it brings more success, the fact is that these manufacturers have already been outflanked. They're trying to create the battery of tomorrow—while the battery of 5 years from now already exists.

    It's the Iron Phosphate Battery. These batteries beat everything else in the industry. They even beat lithium-ions, but let's compare them to lead-acid. That will show just how advanced the Iron Phosphate is.

    • With a lead-acid, you’re lucky to get one shift before it needs charging again. Iron Phosphates will go 2-3 shifts on one charge.
    • Charging a lead-acid battery? Better find another truck; it'll be stuck charging for 8+ hours. An Iron Phosphate goes from 0% to 100% in less than 90 minutes. If you had 3 shifts and charged during lunch, you can use the forklift 24/7.
    • An Iron Phosphate charger will "fast charge" in 1 to 1.5 hours with no damage to the battery. Doing a "fast charge" with a lead-acid battery ends up cooking it – reducing its life span to 2 years on average!
    • BYD warranties their Iron Phosphates for 10 years (or 20,000 hours). I've never seen a single lead-acid battery last near that long.
    • Lead-acid batteries hurt the environment just by existing. They're toxic to the Earth and to your workers. An Iron Phosphate has no chemicals, no acids, and no gassing. It blows my mind, but these batteries are 100% environmentally friendly!

    Here's a breakdown of the comparison. Good way to see where the future's heading.

    Business Considerations: Comparing Lead-Acid to Iron Phosphate




    Charging Infrastructure

    Battery Rooms, Irrigation, Chargers

    Opportunity Charging

    Charging Time

    4-8 Hours

    1-1.5 Hours

    Battery Maintenance

    Battery Washing, Checks


    Battery Life Span

    25% Failure Rate after 5 Years

    10+ Year Battery (World's longest battery warranty)

    Operational Factors

    Long Charge Time, Irrigating, Equalizing



    Gassing, Venting, Corrosion, High Disposal Costs

    Zero - Environmentally Safe Battery

    Fire Safety

    Can Catch Fire

    No Risk

    Dangerous Components

    Heavy Metals, Toxic Chemicals


    Risks to Workers

    Burns, Fumes, Toxic Gas Exposure



    One Shift on Toxic Batteries is No Longer Enough. Iron Phosphate is the Future.

    Our industry needs to increase running hours on electrics, across the board. One shift doesn't work anymore. We're in an age of 24-hour global distribution. Our forklifts have to measure up.

    Is the Iron Phosphate forklift battery ready to replace lead-acid batteries? Yes. It's ready now. And from what my customers tell me, they're ready for a change, too.

    If you'd like to try out an Iron Phosphate forklift, give us a call. We're happy to demo a BYD forklift for you.

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling 


    Deal of the Month

    TWO CAT P7000 LPG FORKLIFTS – $19,800 EACH!

    CAT P7000 LPG Forklifts for SaleFor our Deal of the Month, we have two 2013 CAT P7000 forklifts. These are high-capacity trucks; each has a 7,000# capacity, and only about 4,300 hours on them.

    They each have new solid pneumatic tires, a fresh coat of paint, and 48" forks with side-shifting fork positioners. We have one in our Oakland facility, and one in our Fresno facility.

    The price? Only $19,800 each. This is an exclusive price for subscribers; you'll save thousands if you act fast!

    To pick up one of these forklifts, call Cromer at 800.974.5438 and ask for the July Deal of the Month.


  • How to Buy a Forklift (Updated for 2019)

    By Marshall Cromer, The Forklift Boss | Jun 26, 2019

    Buying forklifts is a process. Prepare properly, and the process works for you.

    I’ve worked in this industry for 40 years. In that time, I’ve bought and sold a ton of forklifts. I learned all the things to consider when you buy a forklift…things that will help you too.

    If you know these seven elements, you’ll walk into a forklift dealer well prepared to buy a forklift. The buying process will go smooth and simple. Let’s get started.

    Element 1: How Big & How Heavy are Your Typical Loads?

    Most of the time, pallet loads fall within the same size & weight. 90% of the material handling industry uses GMA (Grocery Manufacturers Association) standard pallets (48” long x 40” wide). 95% of pallet loads don’t exceed 2000lbs.

    If you want to double-stack in trailers, then you’ll want a 5000lb capacity forklift. 65% of forklifts are 5000lb cushion type (LPG or Electric), pneumatic type or cushion/pneumatic electric. Forklifts generally have a 24” load center, which means it can handle a 4-foot load at its rated capacity.

    Element 2: How High Do You Need To Lift The Loads?

    90% of all forklifts are 188” lift height. That also allows a down height of 83-85”. This common lift height hasn’t changed for 50 years.  Narrow Aisle Electric type with go in 9-10ft aisle and usually 240”, 272” 300” and 321”.  Narrow Aisle types mostly have only 3,000 or 3500lb capacities, at 36-volt.

    The 188” triple stage came about with 2-high stacking, with 6” between the 96' load beams on racks and 90” trailer openings. Do you have tall ceilings in your warehouse? Use them! Price per pallet position will drop.

    Element 3: Will You Use The Forklift Indoors, Outdoors, or Both? What Type of Fuel – LPG, Electric, Diesel, Dual Fuel?

    If you plan to use your forklift on any type of non-smooth cement surface, then buy a pneumatic. However, a 5000lb pneumatic type forklift costs more, and alters your turning radius to 14-foot aisles. (Cushion type LPGs and Electrics have a 12-foot radius.)

    Fuel type also matters at this stage. Electric trucks cost a little more up front, but they have the lowest operating cost of all types. Dual Fuel forklifts can use LPG and gasoline. Most "big" forklifts use diesel. Then there's LPG, the longtime standard in our industry.

    Here are examples of the forklift types you can expect for indoor/outdoor use & fuel types.

    Forklift Types

    I encourage you to consider an electric forklift, like our BYDs, if you're buying in 2019. The technology is incredible—100% green, no maintenance, no gassing, and they're rated for indoor/outdoor use.

    Element 4: How Much Room Do You Have To Maneuver?

    If you want to maximize the number of pallets your warehouse can hold, you may opt for narrow aisles (less than 12 foot). With narrow aisles, you’ll need to look at a 3-wheel electric forklift (indoor/outdoor), or stand-up trucks. You can get even narrower (80 inch) if you look at Aislemaster electric lifts.

    Remember though: Set your warehouse up based on your input/output of goods. Determine your aisle requirements by the most efficient pallet positions. Then determine your forklift requirements based on the aisle requirements.

    Element 5: How Many Hours Per Day Will Your Team Use The Forklift?

    A good rule of thumb: If you plan to use the forklift more than 4 hours a day, buy or lease a NEW forklift. If your need isn’t that great, USED forklifts will fit the bill.

    We talked about Forklift Cost per Hour in a previous newsletter. It can help you estimate how many hours you want to use the forklift daily, balanced against lifetime value.

    Once you establish the hours needed, you can set a budget and decide whether to buy or lease. Leasing's growing in popularity, though we generally recommend buying.

    Prefer used anyway? You have a huge selection to choose from. However, remember that when you buy a forklift under 10K and over 7000 hours, you get what you pay for. I know every forklift dealer in a 50-mile radius; some are bad ones.  Most are good. 

    Element 6: What’s Your Budget?

    Think of a forklift purchase as having three levels: Silver, Gold, or Platinum.

    • A “Platinum” purchase is a new forklift. No hours on it, full price. You’ll have the longest lifetime usage, but also the highest budget needs.

    • A “Gold” purchase is a 3-year-old forklift with around 3000 hours on it, at 75% of new price. Look into 5-year financing for a low monthly payment.

    • A “Silver” purchase is a 5-year-old forklift with less than 6000 hours on it, at 60% of new price. Remember pricing for a new 5000lb forklift is approaching $30,000. Your budget is thus $18,000.

    EXAMPLE: Pricing for a new/platinum 5000lb forklift will approach $30,000. If you selected the same forklift capacity on a 5-year-old model, your budget is $18,000.

    If you’re looking at electric forklifts, your #1 requirement is getting a new or 80% reconditioned battery. New batteries average $7,500. Also, get a good warranty in writing, and a high-frequency charger with it. You'll get 25% better efficiency than the standard electric chargers with a high-frequency unit. 

    Element 7: The Forklift Dealer

    The final element to consider is the Forklift Seller/Dealer themselves. For the most part, you will have a good buying experience with most dealers. Still, it always pays to do your homework. Look at 2-3 good forklift dealers. Read reviews. Talk to their customers. Make your decision from there.

    When talking to a dealer, check to see if they do their own maintenance. They should. Forklifts do break, but with preventative maintenance, you reduce breakdown frequency and severity. Ask the dealers about maintenance programs for the life of the forklift.

    Always review a maintenance lease carefully. Make sure there are no hidden costs. If someone comes in with low labor rates, it’s usually for a reason. Avoid them. When they say "FULL MAINTENANCE," watch out!

    Always remember the safety features that go with a forklift. I would urge you to require back-up alarms, strobe lights, headlights, and seat belts on your trucks.

    Knowing What Kind of Forklift to Buy Makes for Long-Term Satisfaction

    When buying a forklift, you’re also choosing a forklift dealer that has the assets to support you. The dealer will provide the service and support to keep your lifts running smoothly, so it is important that you find one who is reputable, stable, and can provide top-notch service.

    I hope this information helps you prepare for your next forklift purchase. We at Cromer want all our customers to have confidence in every forklift they buy, right from the start.

    A good forklift dealer will understand what you’re looking for, if you use these elements to prepare.

    (P.S.—Cromer Material Handling has 6 branches, 80 technicians, 12 parts personnel and over $18,000,000 in assets. Head to your nearest Cromer for your next forklift purchase, and we'll help you through this whole process.)

    Everybody have a safe and happy 4th of July. 

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    Deal of the Month


    Jungheinrich Narrow Aisle Deal of the MonthFor our Deal of the Month, we have three NEW Jungheinrich Narrow Aisle 36-volt electrics. These came straight from the showroom floor.

    These are 2018-model Jungheinrich ETR235A trucks, at 3500lb capacity.  Each forklift has a three-stage 240” mast, with side shift and fork postioner.  New batteries, new chargers.

    Every Jungheinrich truck has a 2-Shift Guarantee: 2 shifts on one battery charge. Their batteries come with a 5-year warranty as well.

    The price? Only $34,773 each. If you prefer leasing, lease an ETR235A at $534.09/month.

    To pick up one of these narrow-aisle forklifts, call Cromer at 800.974.5438 and ask for the June Deal of the Month. These WILL go fast (we already sold one), so don't wait!

  • Case Study: Cromer Customer Receives $90,000 Grant for Electric Forklift Purchase

    By Marshall Cromer, The Forklift Boss | May 29, 2019

    If I had a proven way to save you 50-90% of the purchase price on a new electric forklift...wouldn't you want to know how?

    I mentioned the Carl Moyer Grant Program in November. Today I'd like to share a case study in how it works.

    We've used this program several times to reduce up-front costs on new electric forklifts. This instance still stands out as the most memorable.

    The Problem: Justifying the Cost of a New Electric Forklift

    R&A Trucking had an older forklift that needed replacing. No big deal, just buy a new one, right?

    Not quite. This was a large-scale Hyster forklift. A replacement would have to haul 10,000# or more. That meant a "big" forklift, like Kalmar. They didn't have the budget for such a large purchase.

    They called us for help. At first, they wanted to replace the Hyster with a used Kalmar LPG. However, we didn't have one available in the size needed. It seemed too much like a "kick the can down the road" solution as well.

    Instead, we recommended buying a new electric forklift, and R&A Trucking sounded like a perfect fit for the Carl Moyer program.

    The Solution: A CARB Grant to Subsidize the Purchase

    Some quick background on the Carl Moyer program: It's a state program run by the Air Resources Board. Its goal? Reduce emissions of harmful pollutants across California. The program targets every level of high-emission equipment, from locomotives to old cars.

    Forklifts fall under their "Off-Road Equipment" category, alongside excavators and dozers. Think about those older, high-emission forklifts running on diesel or LPG. Belching out tons of gases into the air every year…harming workers' lungs, polluting the groundwater, and costing thousands in extra maintenance.

    Kalmar Electric with CARB Grant

    Exactly the situation in which R&A Trucking found itself.

    When we recommended a new electric, they agreed that they're great forklifts. "But we can't afford the up-front cost," they argued. So we told them about Carl Moyer. If they met its requirements, they'd receive a grant (not a loan) covering the majority of the purchase price. 

    That got their attention.

    The Process: Navigating the State's Grant Program Requirements

    To start the application process, I checked with Kevin, our consultant. The program does have requirements for eligibility, which is why we work with Kevin to facilitate the grant process. He helps us protect as much privacy as possible, and smooths out the paperwork.

    To qualify for the grant, each business must apply with its regional air quality district and meet the program requirements. We detailed these in the November issue, but in brief, you must:

    • Operate within the BAAQMD's jurisdiction (if you're in the Bay Area, or parts of Solano and Sonoma counties, you qualify).
      • Priority given to those businesses in: Concord, Richmond/San Pablo, Western Alameda County, San Jose, Livermore, East San Francisco, Vallejo, San Rafael, Antioch, and Pittsburg.
    • Have at least 3 years until (air quality) regulation compliance, or you're exempt from regulation.
    • Use the new equipment for the same role as the old equipment.
    • Agree to site inspections before & after the grant award.
    • Work with a BAAQMD-approved dealer (which Cromer Material Handling is).

    Turned out they would qualify for the grant, if they bought the new Kalmar electric forklift. They agreed.

    The paperwork only took a few weeks. Because they operate in the Bay Area, the funding came from the Bay Area Air Quality Management District (BAAQMD). Other California regions have different funding sources within the state's Air Resource Board.

    The Result: A $90,000 Check Contributing to the Electric Forklift Purchase

    Then the grant came in. Here's a photo of the grant check:

     CARB Grant Check

    You read that right. A $90,340 grant toward purchase of a Kalmar electric…more than half of its purchase price. You can imagine how happy R&A Trucking was!

    This wasn't just a case of the state helping a business buy a new forklift. It serves CARB's goal as well—improving air quality by taking one more high-emissions polluter out of use.

    The State wants their dollars tied to the cleanest technology for emission reduction. Best bang for the buck (the most emission reduction per dollar) comes in replacing equipment.

    You Too Can Save Thousands by Going Electric

    New zero-emission electric forklifts aren't the only option available under the Carl Moyer grant program. You can also use the funds to repower/retrofit engines, install clean diesel engines, or install alternative fueling/charging infrastructure on-site.

    However, you cannot repair existing equipment "into compliance." If a forklift is out of emissions compliance, it's time to replace.

    When it's time to replace old high-emissions forklifts at your business, call the Cromer team. You have the option to save thousands and "go green" at the same time. Take it!

    CARB Carl Moyer Memorial Air Quality Standards Attainment Program

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    Deal of the Month

    2018 BYD Electric Forklift for Sale

    2018 BYD 8000# ELECTRIC – ONLY $49,000

    Since we're talking electric replacements, the May Deal of the Month should be an electric forklift!

    This is a 2018 BYD ECB35C. It has an 8000# capacity, three-stage mast, with only 577 hours on it. Takes 1 hour to charge the battery, and you'll get 2-3 shifts per charge. Zero emissions, no off-gassing.

    We have this BYD at our Oakland location, but we will ship it to your nearest Cromer facility.

    The price? Only $49,000. Will this qualify for a Carl Moyer grant? You'll have to call us & find out!

    To pick up this electric forklift, call Cromer at 800.974.5438 and ask for the May Deal of the Month. Or order it directly at

  • Time for "Spring Cleaning" Your Docks and Doors!

    By Marshall Cromer, The Forklift Boss | Apr 29, 2019

    We're in Spring Cleaning season. If you want to prepare for a busy summer, Spring Cleaning applies to you too…including your docks and doors.

    These are the points of entry for product, forklifts, and people all day long. This is a great time to put in a good cleaning. Let us help with some advice on where a Spring Cleaning helps, and how to do one to maximum effectiveness.

    Why Clean Now? Warehouse Performance and Working Conditions

    I see two reasons for a good Spring Cleaning in the warehouse.

    One, you'll need peak performance in the coming months.

    Summer orders, harvest/crush…the rush is on its way. All of us need as much (safe) productivity as we can get. Slow equipment, snags, and broken dock access affects everyone's workflow.

    Two, we're changing seasons. Moving from cold and wet to hot and dry.

    This increases allergens, heat issues for people and equipment...and bugs. Don't know about you, but I really hate bugs flying into my warehouses. If you store & move produce in yours, I completely sympathize!

    Warehouse Door

    What to Clean, Service, or Replace for your Docks and Doors

    Cleaning now prepares the docks for dealing with the seasonal changes. It also helps you identify what will need service or repair, before summer heat & activity increase the chances of contamination or an accident.

    Let's look at dock & door elements that benefit from a "Spring Cleaning" check and service. You probably check these a few times a year, so think of these as maintenance reminders. It's a good time to review them all.

    • Loading Doors. If a door's slow or squeaks a lot, it needs some lubrication. That's an easy one. However, if the door cannot close, makes clicking sounds, or comes off its tracks, it's time for maintenance. Otherwise, you risk hot air leaking into the warehouse, corrosion, and worker accidents if the door jams or collapses down.
      • Pay special attention to the door's ratchet bar. Does it look worn? If so, replace it as soon as possible. A failed ratchet bar can cause a serious door accident in 2 seconds.
    • Bug Doors. Bug doors can tear at seams, or develop holes from use. These damage the door's ability to do its job—keeping bugs out! You'll find the tears/holes with a flashlight and close side-to-side inspection.
    • Loading Dock Levelers. These do need regular service, like any other warehouse system. Especially their hydraulic and electrical wiring, which can fail under hot weather. This article from gives us a few signs that your dock levelers need service.
    • Docks. 25% of all reported warehouse accidents occur at the dock. All the weight passing through can lead unstable dock plates, uneven dock levelers, and debris in the area. Grab a box and walk up & down the dock, back and forth until you've covered the whole thing. Feel any weak spots or teetering? The dock needs maintenance.
    • Dock Seals. Cracked or torn seals happen. A lot. Press the seals in and pull them out to test. You may think small tears are no big deal...but they have a bad habit of making the whole dock experience worse. Increased heating/cooling costs in particular.
      • Look at the brushes as well. They should be intact all the way through. Shine a light past them with someone else standing on the opposite side. They should not see any light through the brushes. If they do, the brushes aren't holding properly & need replacement.
    • Dock Lights. As we pointed out in a past newsletter, dock lights boost warehouse efficiency, even in summertime. That is, if they work properly. You'll know if a light's out during a nighttime inspection (see Tip #1 below).
    • Dust In/Around Door Frames. Maybe a little obvious, but dust collections can contaminate product, and make allergy-prone workers miserable. Nobody wants that. Shine a flashlight up and around the door frame; dust collections should catch the light.

    6 Tips for Effective Warehouse Spring Cleaning

    How should we approach an industrial "Spring Cleaning?" I suggest examining the docks & doors as indicated. Then clean up what needs cleaning. Then arrange for maintenance and/or repair of the issues you found.

    These six tips will help you with the first step, examination. They do apply to all warehouse systems, not just docks & doors, so reuse them whenever you like.

    1. Do TWO rounds of checks—one during daytime, and one at night with a strong flashlight. At night, you'll see seal cracks & broken lights you would miss in the daytime.
    2. Check for oil drips on and around the docks. You may need to pour a little water down to see the oil contrast.
    3. Watch how water flows off the dock. If a dock plate's unstable or the leveler's uneven, you'll see wiggles in the runoff.
    4. Request floor managers check their areas & report any issues.
    5. Get out the brooms! Sweep, mop, and dust around every dock. We always find debris underneath the dock (and I'm sure you do too). Use a blower to save time.
    6. 6. Make sure to get any cobwebs up top of the doors as well. They love to collect dust and rain it down on everyone.

    If you do find dock equipment or doors in need of repair, call your local Cromer. Our Warehouse Systems techs will take care of any dock inspections you need, as well as full maintenance service, including parts replacement if needed.

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    Deal of the Month 


    Hoppers 1-Yard to 3-YardWe have brand-new hoppers in stock! Ready for summertime rush. These are dumping hoppers, self-dumping, and come with a release lever in the back.

    Our stock of hoppers come in 1-yard, 2-yard, and 3-yard capacities. Stock is available in our Sacramento and Fresno facilities.

    If you're preparing for summer, count your hoppers. You may need more to keep up workflow. We have your price at Cromer—starting at $1,270 for 1-yard hoppers!

    To pick up your hoppers, call Cromer at 800.974.5438 and ask for the April Deal of the Month.

  • Watch Out—These 6 Overlooked Forklift Parts Can Break on You

    By Marshall Cromer, The Forklift Boss | Mar 25, 2019

    You already know about worn-out forklift tires, bent forks, and so on. When was the last time you checked the brake pedals though?

    Forklifts contain many parts. Some of which you may not think about. Until they break, that is.

    Some of these overlooked parts can trigger a serious accident if they break suddenly on the floor. That's why we all have to keep an eye out.

    In this issue we're listing out 6 of these overlooked parts, talk about how these parts can wear down, and what can happen if they break.

    Forklift Brake Pedal

    Brake Pedals

    All brakes wear out. That’s no surprise. I'm not talking about the brakes themselves, but the brake pedal in the forklift cab.

    These pads are rubber. When the rubber's new, it's easy to control the forklift's brake. When the rubber wears down from months of regular use, an operator's shoe can slip off the pedal.

    Slippage can cause a sudden acceleration—right into a rack. Or a co-worker.

    Forklift Key

    A key's just a piece of metal. No big deal if it breaks, right? You have a duplicate somewhere...

    Think about this though...what happens if the key breaks off in the forklift keyhole? The entire forklift's rendered useless. It only takes 1 second.

    Forklift Horn

    I've been to customer sites where operators use their forklifts' horns all the time. Others don't use them at all.

    Either way, the horn serves a good purpose: it alerts everyone to where the forklift's going. Critical for worker safety, on and off the forklift.

    Until the horn fails.

    You won't know the horn's broken until you try it. If that happens when an operator sees a worker in their path, not paying attention? You instantly have a crisis-in-the-making.

    Spark Plugs

    A forklift's spark plugs fire all the time. Eventually you'll get a misfire. In a modern forklift engine, misfires don't automatically spell disaster. Just an occasional issue starting the forklift up. However, over time, one misfiring spark plug can seriously damage the forklift's engine.

    Forklift Chains Affecting Forks

    We discussed worn-out chains in 2015. One thing we didn't call out was the relationship between chain wear and fork wear.

    Over time, chains will stretch out from use. They can also wear at the pins. Eventually this lengthens the chain out too far. Which causes the forks to drag on the ground, wearing down the forklift heels.

    Due to everyday work noise, you may not see or hear the dragging. You'll eventually feel it though—when you end up with ruined forks and a dead chain!

    This is the most preventable break on the list here. Adjusting your forklift chains during maintenance prolongs their life. If they've stretched too far, it's time to change the chain. Before it takes the forks out with it.

    Emergency Brake

    Like your car, forklifts have an E-brake. You never think about it until you need it.

    I've been in a forklift with a failed emergency brake. I tried the brake handle - and it pulled completely out of the socket. I'm a strong guy, but I'm not the Hulk! Part of the handle had snapped, out of view. I accidentally revealed the break when I pulled the handle.

    Lucky for me, the forklift was off. If that happens when you're operating, you're instantly in a collision situation.

    How to Watch Those Overlooked Forklift Parts

    Of these parts, the only one not designed to last the life of the forklift is the chain. But let's face it...sometimes things just wear out. That's why we do forklift maintenance in the first place.

    The same maintenance can spot when certain parts have worn down. All we have to do is remember to keep an eye out.

    1. Keep to a visual inspection schedule. A thorough one—include the forklift keys and worker safety gear in inspections.
    2. Stay on top of forklift maintenance. Regular maintenance will replace some of these components anyway (e.g. the chain).
    3. Remind all workers that you appreciate their input on forklift operation. If Carl checks in for his shift and finds his forklift takes three tries to start, he should report it at once. Could just be a cold day...or something's wrong.

    If we do your Preventative Maintenance, don't worry—Cromer technicians check all 6 of these parts as part of our Forklift Maintenance inspections. When you're in the Cromer Community, you're taken care of.

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling 


    Deal of the Month 

    Tire Blitz 2019


    You still have time to save on replacement forklift tires. The Cromer Tire Blitz runs until April 30 at all Cromer facilities.

    Take 15% off your next forklift tire purchase. We have cushion tires, solid pneumatics, tires for electric forklifts, and more.

    If you're not sure whether a tire needs replacing before summer, ask your local Cromer tech! We'll take a look. If it's still good, it's still good. If not, now's the time to replace it.

    To pick up your forklift tires, call Cromer at 800.974.5438 and ask for the Tire Blitz Sale. 
  • Reserve Your Summer Forklift and Equipment Rentals Now—Before Everyone Else!

    By Marshall Cromer, The Forklift Boss | Feb 27, 2019

    It's time for an early reservation reminder!

    We've already booked a few forklift rentals for summer Harvest/Crush. If that's any indication of the coming months, then I need to issue a reminder now:

    "Call Cromer to reserve your rental forklifts & attachments for the summer!"

    The State of the Cromer Rental Fleet

    The Cromer Rental Fleet grew again in 2018. With our Lift Truck Service acquisition and more BYD electrics arriving, we've added a bunch of material handling equipment:

    • Linde 5,000-6,000# forklifts – at our Manteca facility
    • Electric pallet jacks – at our Manteca facility
    • Walkie rider jacks – at our Oakland, Manteca, Sacramento facilities
    • Electric forklifts (including BYDs!) – at all facilities
    • Reach trucks – at our Oakland facility

    Don't forget to reserve attachments too:

    • Rotators, bin dumpers, and carton clamps always rent out fast.
    • Forklift Chargers – Yes, we have electric battery chargers for rent! If you're renting an electric forklift or pallet jack, it needs to charge too. If you don't have an extra charger, you end up disrupting your charging routine, leaving some equipment underpowered or out of service.

    Summer Forklift Rentals 2019

    Many of our customers rent the same equipment for summer every year. For example, a customer in the Napa Valley always rents a group of outdoor heavy-duty forklifts plus bin dumpers. It's their Harvest time, and they have fields full of delicious wine grapes to collect.

    (I'm no wine expert, but they make a great product.)

    We know which customers need which items, of course. We always make the effort to get them the rentals they need. 

    Demand continues to grow though...unless we know ahead of time you want the equipment, and we receive a reservation from another customer, we have to honor those reservations first.

    What I'm saying here is, if you normally rent equipment from us for your summer activity? Please remember to call in your reservations now.

    How to Avoid Overheating During Summer Operation

    Thinking about overheating might seem strange right now—it's cold outside! However, it's important to remember California's summer heat when reserving, and using, rental equipment.

    1. Don't let your forklift's forks hit the ground. Forks used over & over outside do absorb some heat. Steel attachments like carton clamps do too. Striking the ground can cause a warp or crack.
    2. Check coolant levels frequently. In summertime, I normally recommend checking coolant twice a week, at shift start.
    3. Don't overload. Overusing any material handling equipment plays a role in overheating. Be careful when using ramps frequently as well. Not only does this increase load on the forklift's engine, overloaded bins can increase chances of tipping.

    No Cromer forklift will ever arrive at your job site unprepared for summer heat. With a little care, you'll be able to return them the same way.

    How to Reserve Your Summer Rental Equipment

    It's easy to reserve your rentals. Choose from any of these methods:

    1. Call the Cromer headquarters at 800-974-5438. Ask for the Rentals Department.
    2. Visit the Rentals page. You'll find an inventory of available equipment, and 2019 rental rates.
    3. Know exactly what you want? Head to the new Cromer Rental Form! Only takes a few minutes to fill out.

    Last year I issued this reminder in April. I pushed it up to February due to customer requests. Reserve yours now, before someone else does! 

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling 


    Deal of the Month 


    2013 Toyota LPG ForkliftFor the February Deal of the Month, we have a high-capacity warehouse forklift from Toyota. This is a Toyota FGCU45-BCS sit-down truck, 2013 model.

    This forklift has cushion tires for indoor warehouse use. It has an 8000# lift capacity, three- stage mast with side shift, and only 3,522 hours on it.

    A comfortable forklift to haul anything in your warehouse. Available in our Oakland facility. Priced at only $16,000.

    To pick up this Toyota forklift, call Cromer at 800.974.5438 and ask for the February Deal of the Month. Or start the purchase process through eLiftruck right away!

  • Replace Your Worn Forklift Tires Now, Before Prices Rise in 2019

    By Marshall Cromer, The Forklift Boss | Jan 30, 2019

    Tariffs, government shutdowns, changes in trade law…these things all have the same effect. Higher prices on material handling products.

    We're there now. I'm talking with forklift tire manufacturers who tell me that they must raise prices early this year.

    We do have a selection of tires in stock now that remain at the same price. Unfortunately, when we make a new order, we will have to increase tire prices. We anticipate this order coming in mid-Spring.

    This means you get one last shot at lower tire prices right now.

    Worn Forklift Tire

    It's a Good Time to Replace Older/Worn Forklift Tires

    Now is a good time to replace forklift tires anyway. The holidays are over. Schedules for 2019 are still taking shape.

    There's just enough flexibility in our workdays to perform important maintenance. Which includes replacing any forklift tires that look worn out.

    Tires are always a huge safety issue. If a tire shows signs of wear, it's best to replace it before it fails and causes a terrible accident.

    According to OSHA, the most common cause of forklift accidents is lack of training. After that, accidents come about from forklifts overturning the most. Half the time, that happens when a tire blows out. I've had it happen myself.

    Safety—YOUR safety—is our biggest concern at Cromer.

    "But I'd have to bring my forklifts to a Cromer branch for tire replacement. I can't have them out of action that long." No problem! With our mobile tire press, we cut forklift time off the floor down to the absolute minimum.

    We come to your workplace and take care of tire replacement on-site. Each operator has time to grab a coffee, and then it's back to work on fresh tires. All you have to do is call your local Cromer branch and ask for the Mobile Tire Truck.

    Selecting the Best Tires: Do I Use Cushion or Solid Pneumatic?

    Our Forklift Tires page has a quick-reference guide for selecting the proper tires. If it's been a little while since you last replaced any tires, this guide will help you identify the best type of tire to order.

    I asked my Service Managers to review tire stock before sending this newsletter. All Service Managers reported that they have good stores of all tire types. We even have tires for new BYD electrics and Doosan LPGs in stock.

    Forklift Tire Prices Must Rise Soon. Stock Up Before They Do and Save!

    To order forklift tires from Cromer, visit our Request a Quote page and select "Forklift Parts" in the category list. Or call 800-974-5438 and ask for your nearest Cromer branch.

    One final note: Forklift tires do fall under Section 179 tax savings, as 'Industrial Equipment.' Make sure to save your receipts for next year's filings.

    We knew the tariffs would affect prices while they're in effect. Not to worry—Cromer still has your price.


    Marshall Cromer, The Forklift Boss

    Cromer Material Handling


    Deal of the Month 


    The Cromer Tire Blitz starts early this year! From now until April 30, take 15% off forklift tire purchases.

    All Cromer locations have tires in stock for your forklifts. Cushion tires, solid pneumatic, tires for LPG and for electrics…you'll find them all at Cromer.

    To pick up your forklift tires, call Cromer at 800.974.5438 and ask for the Tire Blitz sale.


  • California Wants to Help You Replace Your Old Forklifts

    By Marshall Cromer, The Forklift Boss | Nov 28, 2018

    The Bay Area Air Quality Management District (BAAQMD) wants to take 90% off your next electric forklift.

    Have you heard of the Carl Moyer Program? It's a state-funded grant for improving air quality in the Bay Area, by replacing old high-polluting "off-road equipment." That includes backhoes, excavators…and forklifts.

    Carl Moyer Forklift Replacement

    If you need to replace any older forklifts, or want to move to electrics in 2019, this grant will save you a ton.

    How the Carl Moyer Grant Works

    The Carl Moyer Program began in June of this year. With a grant, you can:

    • Install VDECS (Verified Diesel Emission Control Systems) on your current equipment's engines.
    • Replace older engines on your current equipment with newer emission-certified engines.
    • Replace older equipment like forklifts with newer, cleaner/zero-emission equipment.
    • Install fueling or charging infrastructure.

    In other words, you buy an electric forklift to replace an old LPG, and the grant covers 90% of the purchase price!

    There are stipulations of course:

    • You must operate within the BAAQMD's jurisdiction. This includes all Bay Area counties, including parts of Solano and Sonoma counties.
    • If you operate in these cities, you have priority in the grant application process:
      • Concord
      • Richmond/San Pablo
      • Western Alameda County
      • San Jose
      • Livermore
      • Eastern San Francisco
      • Vallejo
      • San Rafael
      • Antioch/Pittsburg
    • You must have at least 3 years until (air quality) regulation compliance, or you're exempt from regulation.
    • The new equipment must serve the same function as the old equipment.
    • Site inspections must take place to verify the equipment prior to grant award, and after you take delivery of the new equipment.
    • You must work with a BAAQMD-approved dealer. Cromer Material Handling is an approved dealer.

    We have two forklift brands that meet Carl Moyer Program requirements: Jungheinrich and BYD. You've seen me talk about BYD in this newsletter before. Their electric forklifts are zero-emission. They outperform most LPG trucks. They're perfect for this grant.

    BYD Factory in China
    I went to the BYD factory in China this month. Impressive facility!

    Replace Your Old Forklifts with Electrics with a State Grant

    Grant funding is first-come, first-served. Application details & forms are on the BAAQMD's Carl Moyer page. Further program details on CARB's Carl Moyer page as well.

    The Cromer team is happy to help you fill out the application, meet requirements, and arrange for your new electric forklift purchase.

    This grant program does NOT end on December 31. It's an annual program. Once the grant funds are spent, they're gone until the next year.

    When it's time to move to electrics, the Carl Moyer Program helps you start.


    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    VIDEO - Forklift Driver Causes Entire Warehouse to Crash Like Dominoes

    Improper rack setup + Forklift Accident = Devastation!
    (Wait for it.)

    Originally posted at:

    Don't let this sort of accident happen in your facility. Schedule safety training courses for your operators now!


    Deal of the Month


    BYD Motorized Pallet TruckStep up from a pallet jack to a BYD electric!

    This is a BYD P20JW Motorized Pallet Truck. It has a 4,500 lb capacity, a 24” load center, and runs off a 24 Volt battery.

    The safety rating on this truck is off the chart. No heat. No gassing. Super-stable. Zero maintenance. 24-hour performance with "whenever" charging.

    See for yourself! Lease a BYD P20JW for just $111.50/month for 48 months.

    To take advantage of this deal, call Cromer at 800.974.5438 and ask for the November Deal of the Month.

  • Section 179 Tax Benefit Boosted for 2018

    By Marshall Cromer, The Forklift Boss | Oct 31, 2018

    Now that we've entered the 4th quarter, it's time for a reminder about Section 179. This year it gets even better, thanks to the "Tax Cuts and Jobs Act" passed in late 2017.

    The Act significantly boosted the deduction limits for both Section 179 and its Bonus Depreciation. Which makes them more useful than ever before.

    Tax Benefit Details

    The Section 179 tax deduction allows businesses "to deduct the full purchase price of qualifying equipment and/or software purchased or financed during the tax year." Buy (or lease) qualifying equipment and you get to deduct the FULL purchase price.

    Here's a quick rundown on Section 179's 2018 status:

    • Section 179 applies to new and used material handling equipment. That includes forklifts, pallet jacks, attachments, and industrial vehicles.
    • The current deduction limit for Section 179 has risen to $1 million USD.
    • The limit on equipment purchases went up to $2.5 million USD.
    • The Bonus Depreciation is at 100%, and good through 2022.
    • Section 179 tax benefits only apply if you've taken delivery of your equipment before January 1.

    Keep in mind that the China tariffs are in effect. Prices on some forklifts may have gone up. Luckily Cromer carries several brands not subject to tariff, such as Doosan and Jungheinrich. We'll find you the right forklift at the right price, no matter what.

    You can find out more details at the redesigned The new website has a tax calculator for determining your exact tax benefit for 2018.

    I put in the costs for a new Doosan forklift we have for sale as a demonstration.

    Section 179 2018 Calculations


    Even on one forklift, you still save over $8,000 on true cost. Now think back over all the equipment purchases your company made in 2018. Add in any computer or software purchases too; those qualify. Thanks to Section 179, you can deduct 100% of ALL of them (up to $2.5 million).

    That's some serious tax savings.

    Buy Before New Year's and Save More Than Ever

    If want to save even more on taxes for new/used material handling equipment, order before the end of the year and take advantage of Section 179. You must put equipment into business use by December 31, so don't wait!

    Contact your local Cromer facility before the end of December to take advantage of Section 179. Not only will we help you work out the Section 179 deductions, we will make sure you have the equipment in place & qualified.

    Until next month…Happy Halloween!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling 


    Deal of the Month

    2018 DOOSAN G25N-7LP LPG FORKLIFT – $23,500

    Doosan G25N7LP ForkliftThe Doosan we used for the Section 179 example? We're making it our Deal of the Month too.

    This is a 2018 Doosan G25N-7LP. It's an LPG forklift with a 5,000# capacity, pneumatic tire, and a three-stage 80/169 mast.

    This forklift is lowered, which makes it useful on parking lots.

    Brand new—it only has 1 hour on it. We put that hour on it driving around the shop for testing!

    It's on sale for only $23,500.

    We currently have this forklift at our Oakland location. To take advantage of this deal, call Cromer at 800.974.5438 and ask for the October Deal of the Month.

  • Cromer Welcomes Lift Truck Service to the Family

    By Marshall Cromer, The Forklift Boss | Sep 24, 2018

    The Cromer family has grown again. This month we acquired Lift Truck Service, Inc. in Tracy.

    Just like our Gray Lift acquisition in 2016, we made this move as a benefit both to Lift Truck Service's customers and to our own. Let me give you the story.

    In 1990, Greg Radonich founded Lift Truck Service in Hayward, California. In 2001, Greg decided to move his 15-employee company out to Tracy. The whole time, they focused on one forklift brand: Linde.

    The Lift Truck Service team earned a great reputation as Linde forklift dealers and technicians. You need a lot of practice & skill to service Linde forklifts well…and that's exactly what Lift Truck Service has done since they opened.

    The Lift Truck Service team followed a simple motto: "SERVICE IS EVERYTHING." With Linde forklifts, that really does mean everything.

    Lift Truck Service - Cromer Company

    The Linde Forklift Brand

    Linde is a global premium brand, and a leader in forklift technology. Their hydrostatic drives can last much longer than a typical forklift transmission. Linde forklifts can go 20,000 hours easily…almost twice the lifetime ROI of other forklift brands.

    Linde forklifts are durable and efficient. Because of the hydrostatic pump, you can move a Linde forklift back and forth, over & over, and the shift won't stick. Even better, the hydrostatic drive saves on fuel! You're looking at an average 40% lifetime fuel savings with a Linde.

    These forklifts also sell internationally, under the Baoli brand name. You'll find Baoli forklifts all over Europe, the Americas, and Asian markets.

    Why Cromer Acquired Lift Truck Service

    The Lift Truck Service team has everything you'd ever want for Linde sales & service:  30 years of experience maintaining Linde forklifts, a thorough &professional parts department, a strong history of customer service, and an outstanding group of dedicated employees.

    As 2018 dawned, Greg thought about expanding the options available to Lift Truck Service's customers. He wanted to find someone with similar values. A way to build on his company's success.

    Enter "The Forklift Boss." When I approached Greg, I brought a plan for continuing Lift Truck Service's growth as part of the Cromer family. We surveyed the company's assets, spoke at length with the team, and made the acquisition official earlier this month. As of September 2018, Lift Truck Service is now a Cromer Company!

    How You Benefit from Lift Truck Service Joining Cromer Material Handling

    Now you know why we've made this move. Let's talk about the most important point: How you, our customer, benefits from Cromer acquiring Lift Truck Service.

    If you're a current Lift Truck Service customer, you now have:

    • Access to all the Cromer forklift brands (BYD, Caterpillar, Donkey, Doosan, Jungheinrich, Kalmar, Princeton, and Sellick).With all that selection, our customers can always get the right forklift for the right job.
    • A much larger service resource with 80 experienced mechanics, 12 parts specialists (over 300 years of combined experience!), and 15 sales professionals. All ready to serve every Cromer and Lift Truck Service location.
    • One complete resource for industrial batteries & chargers, forklift tires, safety training, forklift rentals when you need them, and much more.
    • Access to Warehouse Systems products: Shelving/Warehouse Rack, Industrial Dock and Door (including speed doors and bug doors), Dock Seals, and installations/service for these products.

    If you're a current Cromer customer, you now have:

    • Linde forklifts available for purchase. We've added Linde to the Cromer sales inventory, expanding our forklift brand count to 9!
      • We'll add Linde forklifts to our rental fleet once we've moved those forklifts to appropriate Cromer locations.
    • THE best service resource in Northern California for any Linde forklifts in your fleet.
    • A parts resource for multiple brands, in addition to Linde forklift parts & tires.

    Doing More for Our Customers, Together

    We now can take care of Lift Truck Service customers to DO IT ALL!

    I said before that the Lift Truck Service team motto was, "SERVICE IS EVERYTHING." That will never change. The Cromer companies are all about solid, long-term customer service.

    Welcome to the family, Lift Truck Service team! Together, we're changing the material handling industry in Northern/Central California.

    To you, the Lift Truck Service customers, I say this. Cromer is here to serve you too. We'll all continue to bring you the best material handling products to help you get the job done, better.

    Join us!  Stop by and sign up for our newsletter, "News from the Forklift Boss."


    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    Deal of the Month

    2008 PRINCETON PB30 DIESEL – $31,963

    Princeton PB30 DieselOur Deal of the Month is a 2008 Princeton diesel forklift. This PB30 only has 1,155 hours on it—very low hours for this year. It's a 5,000# capacity, with side shift and two-stage mast.

    It's retail-ready, and on sale for only $31,963.

    Never tried a Princeton truck-mounted forklift before? Rent this one! It's available for rent at $1,380/month. Until it's sold, of course.

    To take advantage of this deal, call Cromer at 800.974.5438 and ask for the September Deal of the Month.

  • Will Tariffs Increase Forklift Prices?

    By Marshall Cromer, The Forklift Boss | Aug 28, 2018

    Will your next forklift cost extra, because of the tariffs on China?

    I wanted to tackle this question now, before it scares any of our customers. The tariffs will affect prices on some forklifts, but not others.

    China Tariffs on Forklifts

    There's an easy way to tell if tariffs will affect your next forklift purchase. I'm going to break it all down in this issue.

    How Will the Tariffs Affect Industrial Equipment Prices?

    The tariff affecting industrial equipment went into effect in mid-June. I'll call it the "June Tariff." The June Tariff applies a 25% duty on thousands of products shipped from China.

    You'll find the full list in PDF format on this page:

    USTR Issues Tariffs on Chinese Products in Response to Unfair Trade Practices – Office of the United States Trade Representative

    Forklifts ARE included on the list. These are the line items showing forklifts as subject to the June Tariff:  

    Tariff Lines Forklifts

    Excerpt from Federal Register List of Products Subject to Tariff – June 20, 2018

    Will this action lead to price increases? On certain new forklifts, yes.

    The Good News: Many Forklift Brands Unaffected

    It's important to know that the tariffs will not affect all forklift manufacturers. Only those shipping from overseas (e.g., China) after the June Tariff went into effect. Forklifts made in other countries, or here in the USA, won't have price increases.

    We expect to see price increases on forklifts from the following brands:

    • Biola
    • BYD
    • Clark
    • Crown (for Electric Pallet Jacks)
    • Heli
    • Hyster-Yale
    • Linde/Ki-On
    • Maximal
    • Toyota (for Electric Pallet Jacks)

    However, these brands are NOT subject to tariffs:

    • CAT (USA)
    • Doosan (Korea)
    • Jungheinrich (Germany)
    • Sellick (Canada)

    This is for new forklifts only. Used forklifts already here in California are not subject to tariff and will not have any price changes.

    In other words, if you want to buy new forklifts before the end of the year, and you wanted a Clark or BYD? You may pay up to 25% more.  Our advice if you’re set on one of those brands:  buy one from our existing inventory or consider buying one used.

    The Caveat: A Steel Surcharge May Affect Manufacturer Costs

    Steel from China is among the materials subject to tariff. This affects two major industrial products:

    1. Warehouse rack & shelving
    2. Forklift manufacturing

    Even manufacturers based here in the USA, if they use Chinese steel imports, will face a steel tariff. This may mean we'll see 'steel tariff' surcharges in manufacturer pricing soon. It's not guaranteed, but it is possible. 

    Tariffs May Affect Our Industry, But Not by Much (or for Long)

    The Cromer team is aware of the tariff situation. We have a simple plan to handle it:

    1. If a non-tariffed forklift will fit your needs, we will ask you to consider one during the buying process.
    2. If a used forklift will serve you, we will offer a used forklift at the best price available.
    3. If you need a tariffed new forklift, we will make you aware of the tariff, and then work with you on the best price.

    Cromer has always stood behind its slogan of, "The right forklift for the right price." We aren't stopping now.

    All Cromer locations have plenty of forklifts in stock now, free of tariffs and ready to go. Rack as well (see our Deal of the Month below). 


    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling 


    Deal of the Month


    Our August Deal of the Month will help you circumvent the steel tariff. We have pallet racks in stock, ready to go. Buying this rack now saves you a bunch of money – no tariff to worry about!

    Pallet Rack Set

    This is a 12-foot pallet rack starter set. The set includes:

    • (2) 12' x 42" Uprights
    • (6) 96" Load Beams
    • (6) 42" x 46" Wire Decks

    You get a 12ft. freestanding rack with 3 load levels. Altogether, this pallet rack set costs only $390.

    Great price for a sturdy warehouse-ready rack. Tariff-tree too!

    Outfit your facilities before the holiday rush. To buy your tariff-free pallet rack, call Cromer at 800.974.5438 and ask for the August Deal of the Month.


  • How to Spare the Air During Harvest: Rent a Green Forklift!

    By Marshall Cromer, The Forklift Boss | Jul 27, 2018

    Every summer the Cromer rental fleet shrinks to almost zero. Our seasonal customers (including several North Bay vineyards) rent extra forklifts, bin dumpers, and other equipment to complete Harvest. I'm always glad to see it…it means my customers are doing well.

    This year, we have a rare opportunity for Harvest customers. 6 of them, to be exact.

    Six BYD electric forklifts will be up for rental by the time you read this.

    BYD ECB20 Electric Forklift

    I've had people tell me they thought BYDs are only suitable for indoor warehouse work.

    But that isn't true. Not only can BYDs handle outdoor work, but by renting one of these, you may actually improve Harvest working conditions. As well as the environment.

    How? Because of fumes.

    Cleaner Air: Hidden Benefit of an Electric Forklift Rental

    Harvest is almost upon us. I know several customers have already prepared their teams. It will be hot work out there. Summer sun, repetitive work, equipment noise…and the fumes. Add fumes from forklift operation and you've got a recipe for miserable working conditions.

    We're all professionals; I don't expect anyone will slack on the job. But the conditions can wear on even the best worker. If we can make the conditions better, even a little, everyone benefits.

    No Cromer forklift will ever leave our facility without the lowest emissions rating we can give it. But LPG forklifts have to burn the LPG to function, which releases fumes.

    A fully-electric "green" forklift like a BYD eliminates all fumes. Replacing an LPG forklift with an electric helps keep the air clear. Cleaner air, better environment, healthier workers.

    6 Green Forklifts, Going Fast

    I didn't expect to have these BYD electrics available for summer. Since we do, I'm making you aware first. As a newsletter subscriber, you deserve first crack at renting one of these forklifts. Or all 6 if you need them!

    To rent a BYD electric forklift for Harvest, call our main office at 800-974-5438.

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling 


    Deal of the Month

    Clark Forklift Deal of the Month4 CLARK LPG FORKLIFTS – $12,900 to $16,900

    For the July Deal of the Month, we have not one, but four Clark LPG forklifts.

    These are Clark C25Cs. Years range from 2011 to 2014. They are all 83/189 Triple Mast with side shift. 5,000# capacity. One model has less than 3,000 hours on it.

    The C25C is a versatile, easy-to-operate forklift. As you can see from the photo, these models are cleaned up, serviced, and ready to go to work.

    Price on these forklifts ranges from only $12,900 to $16,900. You won't find these on or eLiftruck. These are exclusive to "News from the Forklift Boss" subscribers. 

    To buy one of these 4 Clark C25Cs, call Cromer at 800.974.5438 and ask for the July Deal of the Month.

  • High Speed Doors: Secret Weapons for Warehouse Productivity

    By Marshall Cromer, The Forklift Boss | Jun 26, 2018

    How many times a day do you have to wait for warehouse loading doors to open or close?

    You click the button, the door starts up with a loud rattle...and you wait. You wait and wait as the door trundles upward. Finally, you end up ducking under it in your rush to get on with the workday.

    If you're in a high-activity or temperature-sensitive workplace, a slow-moving door clogs up everyone's productivity.

    That's why we have high speed doors. Which is what we're talking about today.

    What's a High Speed Door? What Does It Do?

    A high speed door is just a loading door that opens & closes fast. Much faster than an everyday strip door.

    Exterior Speed Door

    Photos courtesy of Albany High Speed Doors.

    Generally speaking, you can put a high speed door anywhere you have a normal strip door. Interior or exterior loading, protection doors, specialty doors, and more.

    We've put in high speed doors for food distributors, vineyards, and warehouses in hot environments. In all those cases, using a high speed door helped the employees and the product inside.

    What's the Value in Adding High Speed Doors?

    1. Productivity Improvement. A high speed door speeds up loading & unloading. Recapturing the time everyone has to waste on waiting for slow strip doors. 3 minutes per person, 20+ times a day, every day? You're getting back hours of productive time every week.
    2. Regulates Temperature. Now that summer's here, don't let all the cooler air escape the warehouse! Using a high speed door cuts down on cool air going out, and warmer air getting in.
    3. Keeps Clean Rooms Clean. High speed doors reduce exposure to outside contamination. If you have a clean room or sensitive materials (like certain foods).
    4. Security. Yes, a fast-closing door actually helps security! Think about this…the longer a door's open, the more time thieves have to get in & out. Unless someone's standing by the door the whole time, a thief has time to rob you (or worse). With a speed door, those 'windows of opportunity' vanish. Protecting your product & your employees.

    Regain Wasted Time with a High Speed Door

    Cold Storage Speed Door

    It's easy to figure out if a high speed door would improve your facility. Look at any of your loading doors and ask yourself:

    • Does this door need to open more than 20 times a day?
    • Does this door protect temperature-sensitive products?
    • Does this door offer unauthorized personnel entry into our facility?

    If you answer 'Yes' to more than one question, a high speed door will improve things. Install just one and watch the productivity rise! 

    Cromer carries & services the Albany brand of high speed doors. Albany doors are made in the USA and are one of the most durable doors on the market.


    Until next month! 

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling 


    Deal of the Month

    2-YARD HOPPER – ONLY $1,600

    2-Yard Hopper

    For the June Deal of the Month…we have hoppers in stock!

    These are brand-new 2018 hoppers, in capacities from 1 yard to 4. They dump without the need for any chains or ropes, making particulate collection & disposal as easy as can be.

    The 2-yard model hopper you see is on sale for $1,600. It's available at our Fresno location now. Stop by & pick yours up!

    To reserve your hopper, call Cromer at 800.974.5438 and ask for the June Deal of the Month.

  • Hard Safety Lessons from a San Francisco Forklift Accident

    By Marshall Cromer, The Forklift Boss | May 22, 2018

    On May 7, prosecutors filed charges against a San Francisco lumber company's owner and manager. One of their forklift operators died in a November 2016 incident. The accident was completely preventable.

    Here's why prosecutors are right to charge the owner & manager for their employee's death. We'll also cover what went wrong in this incident…and what you can do to prevent it happening at your company.

    The Incident

    The San Francisco Chronicle's May 7 article detailed the 2016 accident. From the article:

    Ruan was killed just before 2 p.m. on Nov. 21, 2016, when his forklift tipped over at the bottom of a ramp leading from the company’s loading dock. He had been descending the ramp with a bag of mortar mix on a wooden pallet to load into a customer’s car, when the bag fell off and blocked his front wheel.

    When Ruan tried to back up to free the wheel, he rolled off the ramp. Ruan tried to jump to safety as his forklift began tilting over, but just as he jumped, he was hit by the forklift and crushed.

    Ruan was not wearing a seat belt. He was also not certified to operate the forklift, according to Cal/OSHA. The ramp was in violation of state workplace safety regulations because it should have had a curb to prevent the forklift from going over the side.

    Now the company's owner and manager are charged with "Involuntary Manslaughter," as well as "Causing an Unsafe Work Environment Resulting in Death." Not only that, but they received six OSHA violations…a $62,320 fine.

    SF Chronicle Forklift Accident
    Image courtesy of

    Could your business survive a Manslaughter charge and $62,320 in fines?

    What Went Wrong: 7 Safety Violations

    First things first: This was a horrible accident. No one wanted it to happen. But it did…and it was preventable. Let's look at why.

    From the description above, we can see several safety violations and neglect of safety practices. Some are the operator's responsibility. Some are the company's.

    The operator's responsibility:

    • No seatbelt worn.
    • Jumping out of the forklift as it tipped. The forklift's cage would have protected him. He should have known that, but the operator did not have up-to-date safety training.
    • Load was not restrained.

    The company's responsibility:

    • No curb on the loading ramp.
    • Did not require the operator to attend safety training.
    • No supervisor monitoring.

    How to Prevent Forklift Accidents at Your Workplace

    Safety measures that would have stopped the death:

    1. Curbs on loading ramps. Not only do they protect against driving off the ramp, they're a visual aide which operators can follow.
    2. Restraints available for pallet loads in several easy-to-see locations. It may seem like overkill to tie down one cement bag. But it only took one to cause this accident.
    3. Safety Training for all employees & managers, required & tracked.
    4. Supervisors monitoring operations. We do not know for sure whether a supervisor was on duty that day. But if a supervisor had seen the cement bag slide off, he/she could have sounded an alarm & maybe prevented the accident.
    5. Posted reminders to follow safety procedures like wearing hard hats, putting on safety belts, etc.

    You can implement all of these at your workplace, too. Some you may already have.

    Of these, the most important is easily Safety Training for all. No exceptions. Equip everyone with the awareness to spot any of these violations (e.g. the lack of seat belt, or the unrestrained cement bag).

    If one person had spotted this and called it out, Mr. Ruan may still be alive today.

    Incidents Like This Make the Case for Safety Training

    We really wish it didn't take accidents to prove the need for regular safety training. But they do. One safety training course would have made the difference between life and death.

    It is everyone's responsibility to maintain a safe working environment. Especially the on-site managers. You can, and absolutely need to, prevent accidents like this from happening at your workplace. 

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    Deal of the Month 


    You may have seen our Wire Shelving "Sale of the Month" email. If you haven't picked up your shelving units, you're in luck—we still have some in stock!

    Industrial Wire Shelving

    These units come in 6' and 12' heights. Shelves are 48" wide by 24" deep. Units are connectable. These are like-new units, made in the U.S.

    Since you're a Cromer email subscriber, you can still get the Email-Only price.
    $110 per 12' shelving unit.
    $55 per 6' shelving unit.

    Ready to build out your storage capacity? Call Cromer at 800.974.5438 and ask for the Wire Shelving Email-Only Deal.


  • Wear & Tear Signs for Forklift Tires

    By Marshall Cromer, The Forklift Boss | Mar 27, 2018

    If you see a forklift tire missing a huge chunk or rubber, or a tire with a big blow-out on the're going to replace that tire.

    The question is, when does "normal wear & tear" produce a dangerous tire? Most tires don't have spectacular blow-outs; they wear slowly over time. Reacting to the conditions in your facility.

    Your job is to keep an eye on those tires. Fortunately, regular checks on tires are easy. Wear & tear signs will show up right away, if you know what to look for.

    How to Identify Wear & Tear…Before it Becomes a Big Problem

    In 2014 we gave you the "Top of the Numbers" method in: How and When to Replace Forklift Tires Safely.

    "On cushion tires, there’s a rule of thumb: “To the top of the numbers”. Each tire has a set of size numbers on it. For example, if you see “21x7x15” then you know it’s a 21-inch tire. Through use, the tire’s rubber wears down until the top of its surface touches these numbers."
    "On solid pneumatic tires, you’ll find a wear ring or band. When wear & tear reaches this ring, then it’s time to replace the tire."
    Tire Wear Area

    However, these aren't the only wear & tear signs you can watch for. Let me share 4 more.

    Flat Spots

    A flat spot means the tires have repeatedly worn down at one place in their routine. Frequent sharp turns under heavy loads can cause this. But if you see flat spots on more than one forklift's tires, you have an uneven spot in your warehouse floor.

    Skid Marks/Balding

    The tire is over- or under-inflated. This affects stopping power, forcing operators to jam on the brakes over & over. Not only does this hurt the tire, it can hurt the brakes!


    Cracking/chunking occurs from running over debris. I've also seen many tires crack due to temperature swings. Years back a customer's employees repeatedly drove a forklift past an open freezer on the left side. The forklift's left tires eventually cracked (even though the right-side tires were fine).

    Oil/Grease Stains

    An operator has driven the forklift through an oil spot or grease spill. Not only does this affect control of the forklift, the chemicals in oil & grease can eat away the tire rubber.

    Spotting Wear & Tear Early Keeps Operators and Other Personnel Safe

    These signs typically show up earlier than wear to the top of the numbers/wear ring. Which means they may help you prevent accidents well before any arise.

    80% of tires are the same on every forklift. So don't discount one sign because "your tires don't do that." They might!

    How do you avoid wear & tear like this? Good maintenance and regular clean-up. Specifically, things like:

    • Keep Forklifts Well-Maintained. Preventative Maintenance not only extends forklift lifespan; it keeps their tires clean & properly inflated.
    • Have Forklift Operators Check Their Tires Weekly. I know customers who check their tires on Mondays; others do it on Fridays. Whichever works best for you.
    • Sweep Your Floors. Even built-up dust can cause problems, if your forklift tires are over-inflated and prone to skidding.


    Time to Replace Old Forklift Tires? Call Cromer

    Replacing forklift tires is a cheap & quick way to preserve forklifts (and their operators). That's why we're running a special on forklift tire replacements: 15% OFF on Tires, from now until May 31.

    Click to Email Cromer for Forklift Tire Discount

    All Cromer locations have a tire trailer with a 250-ton hydraulic press. Tire replacement takes less than 30 minutes on average. (Note: Delivery & recycling fee extra)

    Remember, we will not replace only one tire on a forklift. It's unsafe. If one tire is worn down, chances are the other one needs replacement too (even if it looks OK).

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    Deal of the Month 


    CAT GP45N1 March 2018 DealFor the March Deal of the Month, we have a powerful CAT forklift for hauling lumber.

    This is a CAT GP45N1 - 9,000lb capacity, LP Pneumatic tires, a 177” two-stage upright mast, and a high air filter intake.

    It's built to haul lumber anywhere the lumber needs to go, while still keeping the driver comfortable and safe.

    These forklifts are brand new. We have two in stock now at our Oakland headquarters. Drive this forklift into your facility for only $49,964.

    Ready to haul some lumber? Call Cromer at 800.974.5438 and talk with your nearest location manager.

  • Unsafe Forklift Driving: 10 Warning Signs to Watch For

    By Chris Williams, The Forklift Boss | Feb 23, 2018

    Are your forklift operators driving safely?

    Worker SafetyWe're always tempted to say, "Of course!" to a question like this. But the truth is, unsafe driving can happen anytime. Someone speeds up a little too much, takes a corner a little too fast, they tip a load…and you have an accident.

    In our industry though, accidents come with warning signs. A damaged forklift will cause trouble before it breaks down. Similarly, we can spot unsafe driving before it causes accidents.

    We've collected several warnings signs from our own experiences, and those of our customers, to help you prevent accidents before they start.

    The 10 Warning Signs of Unsafe Forklift Operation

    Here are ten warning signs to watch out for. If you see one or more of these, chances are someone is driving their forklift improperly.

    1. Loud Noises

    Forklifts aren't silent when running. But like any vehicle, they make more noise when overworked. (Noisy forklifts may need maintenance too, which can also prevent accidents.)

    2. Complaints

    Make sure employees know that they should make management aware of improper driving. Everyone's in a rush…but nobody should rush a forklift.

    3. Shouting

    Did you hear someone shout, "Hey, slow down!"? Then someone needs to slow down!

    4. Frequent Opportunity Charging (for Electric Forklifts)

    You're aware of the charging interval necessary for electric forklifts. If operators are "opportunity charging" (charging during the shift) more frequently, chances are they're pushing the battery too hard.

    5. Increase in Fuel Consumption (for LPG forklifts)

    Fuel costs for LPG forklifts should remain stable week after week. If you have an increase, especially a sudden one, somebody is pushing that forklift too hard.

    6. Extra Riders

    Is someone hanging onto the side of a forklift while it's in motion? Or worse, standing on the forks? Get them off there right away!

    7. Crowded Lanes

    Forklifts need space not just to run, but to turn. Extra boxes, pallets, even trash on the warehouse floor? Remove it at once.

    8. Forklifts Jerking/Moving Erratically

    If a forklift jerks while operating, it either needs maintenance or its driver needs more training.

    9. Warning Lights Off

    If your forklifts have warning lights (such as a blue light), but operators drive without them on? They're endangering co-workers.

    10. Missed Training

    If your records show an operator skipping a training session, they may think they don't need it. That kind of attitude causes accidents. Bad ones.

    Accidents: The Result You Don't Want

    All of these warning signs can lead to a workplace accident. Just one unsafe driver can collapse entire racks, seriously injure multiple people, or both. It can happen in seconds.

    Creative Safety Supply created this infographic showing the 10 most common forklift accidents. You can order it as a poster for a good safety reminder: 10 Common Forklift Accidents – Creative Safety Supply

    Forklift with Embedded Fork

    That's the wrong load…


    Unsafe Forklift Operation Can Happen at Any Moment. Stay Vigilant.

    One in every six workplace deaths involves a forklift. Let's all do what we can to bring that number down.

    When you hear or see these warning signs, take action. Identify the operator and caution them about safe forklift driving. Send them to safety training if you feel they need it (and make sure they go!).

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling 


    Cromer Deal of the Month


    che30Curious about the BYD electrics? We can demo one at your workplace!

    BYD is the forklift of the future. An electric that's totally green, longer-lasting, and much faster to charge.

    You'll only find BYDs at your local Cromer facility. We have a BYD truck in all 6 locations. All you have to do is request a demo, and we'll arrange for the demo on-site.

    For a good idea of how well a BYD forklift handles, check out this video Marshall Cromer/The Forklift Boss did with one:
    BYD Forklift Promo with the Forklift Boss (YouTube) 

    Ready for your on-site BYD demo? Call Cromer at 800.974.5438 and talk with your nearest location manager.

    *Please Note: Demo must be approved beforehand by Cromer General Manager.

  • Princeton Delivery Systems Announces Cromer Material Handling as Forklift Dealer for Northern and Central California

    By Marshall Cromer, The Forklift Boss | Jan 23, 2018

    PiggyBack Truck & Trailer Mounted Forklifts Sales, Parts, and Service

    Cromer Material Handling now carries the Princeton PiggyBack forklift line at its Bay Area and Central California locations.

    With load capacities ranging from 3,600 to 8,000 pounds, Princeton offers the industry’s broadest range of three-wheel Hydrostatic Drive truck-mounted forklifts.

    Piggybacks are unique in many ways—they have "Double Reach" masts for one-sided vehicle unloading, "4-way" movement for transporting long loads through narrow job sites, and a patented Easy Hitch Hook mounting system.

    PiggyBacks can mount quickly & easy to the rear of a truck or trailer…making them the smart choice for many industrial job sites.

    Details on PiggyBack Forklifts

    Princeton forklifts look & function a bit differently than your typical Doosan or CAT. For one, they're 3-wheel as opposed to 4-wheel. This makes them easier to mount on the backs of some trucks & trailers, for easier transport to a job site.

    Let's look at two examples to demonstrate.

    PiggyBack PB45

    Piggyback PB45

    The PB45 has a 5,000lb capacity. With its center seating and wider mast rails, operators have great visibility. Thanks to a low center of gravity, it has excellent stability as well.

    PiggyBack PB55

    Piggyback PB55

    The 5,500lb capacity PB55s are a favorite for carrying brick, blocks, and pavers. It's a high-horsepower truck too, helping it haul heavy loads even in rough terrain (like an unfinished construction site).

    New Year, New Forklifts—A Strong Start to 2018

    You're welcome to come try out a Princeton! They're tough forklifts. Made to help the construction and beverage industries, but they'll do just as well for outdoor transport or produce.

    From the entire Cromer family—have a safe and prosperous 2018.

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling

    2012 Clark C30C Deal of the Month

    2012 CLARK C30C LPG FORKLIFT – $15,900 

    For our first 2018 Deal of the Month, we’ve got a 2012 Clark. These C30Cs are small, but pack a solid punch—6,000# capacity, side shift, three-stage masts, 48" forks. This particular truck has only 83 hours on it, too. It's in stock at our Oakland headquarters.

    You'll see from the photo that it has cushion tires for indoor use. Ideal for delivering pallets throughout the warehouse all day.

    Save big on a good warehouse LPG forklift. Our price—only $15,900.

    Interested? Call Cromer at 800-974-5438 and ask for the 2012 Clark C30C.  

  • Financial Benefits to Going Green on Your Forklifts

    By Marshall Cromer, The Forklift Boss | Nov 29, 2017

    A few years ago, “going green” meant you spent a little extra money on “green” products. In return, you got to feel good about helping preserve the environment.

    It’s still a noble goal today, but now “going green” doesn’t have to cost more.  In fact, it can save you money at the same time . . . even on material handling equipment!

    It’s true. I’ll show you.

    Go Electric, Save on Total ROI

    Saving on green equipment comes down to total ROI.  We all know a forklift’s up-front price isn’t the total cost you pay for the equipment. There’s also fuel & maintenance costs over time.

    It’s here that a green electric forklift provides a huge ROI boost. Yes, I’m talking about the BYD electric forklifts again. And I’ve got numbers to back me up.

    These numbers come from industry testing and operator reports. BYD tested a standard propane forklift against one of their electrics.  They used a 5-year operating term, with 2,500 annual hours of operation.

    While the BYD forklift costs more up front, as you’ll see, it costs far less to fuel & maintain:

    BYD vs Propane 5-Year 01

    From my own experience, the numbers add up.  BYD forklifts are long-term cost-savers.

    Want to see more? Let’s look at operating costs over time.

    BYD vs Propane 5-Year 02

    This is a summary of operating costs & savings. It compares 20 propane forklifts to 20 BYD electrics over a 5-year term. The same annual hours and maintenance estimates apply.

    Look at the investment payback. 3.17 years. You make your investment back in just over 3 years, save over $100,000 on fuel, and cut maintenance costs by as much as 50%. Those are huge savings!

    More reasons why the BYD forklifts are “Too Great to Ignore.”

    Congratulatory Spot – Thermo Fisher Scientific

    Congratulations to Thermo Fisher Scientific of Fremont on their new BYD forklift!

    BYD Thermo Fisher Scientific

    Thermo Fisher Scientific develops biotech & medical products. They employ 65,000 people, and took in $18 billion in revenue last year. They’re a huge player with huge material handling needs.

    Transporting these products requires incredible care—what you and I would consider a minor bump while operating a forklift, could destroy thousands of dollars’ worth of product. The BYD will give them the stability they need, as well as long operating times.

    But what really sold them was the fact that it’s a fully “Green” forklift. They’re trying to make their own facilities as clean & sustainable as possible. I worked this deal myself, because I wanted them to see how passionate we are for the BYDs.

    Thermo Fisher Scientific’s Website

    Move from an LPG Forklift to an Electric. Save Money AND Go Green.

    I’m happy to demo a BYD electric at your request. They’re a big step forward for our industry, the environment, and your balance sheet.  We’ve actually reached a point where industrial businesses can “go green” and save money at the same time.

    Want to see one in action? Just call your local Cromer office and ask about the BYDs.

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling


    Section 179 Reminder

    You have 1 month left to complete your material handling purchases & get a big tax break!

    The Section 179 tax deduction expires on December 31. Purchases of business equipment—including forklifts, rack, etc.—qualify for the 179 deduction. You buy now, you save now.

    Since last month’s newsletter went out, several customers have taken advantage of Section 179. We still have inventory available, but time’s running out.

    See our October newsletter for more details. Or just call up your local Cromer office to get started!

  Deal of the Month

    2017 DOOSAN G25N 5K FORKLIFT – $23,866

    2017 Doosan G25NFor our November Deal of the Month, we’re bringing back the 2017 Doosan G25N. Customers love these—and for good reason. They’re the best 5K in the industry.

    Hauling loads in these is a breeze. Each has a Nissan 2.5L engine, 5,000# capacity, with oil-cooled disc brakes, and tires with 30% more rubber than competitor trucks. Best of all, since they’re brand new, they come with a 2-year Doosan warranty.

    We still have a couple of these Doosans in stock at the Oakland location. You get the best price with Cromer—only $23,866.

    Remember: You can claim the Section 179 deduction on this forklift!

    Interested? Call Cromer at 800-974-5438 and ask for the new Doosan 5K.  

  • Reminder: Use the Section 179 Tax Deduction on All Your Material Handling Purchases

    By Marshall Cromer, The Forklift Boss | Oct 25, 2017

    (Valid Until December 31)

    Now that the year’s winding down, we want to remind everyone about the Section 179 Tax Deduction. Just like last year, Section 179 is available on all your material handling purchases…if you make them before the end of the year.

    Refresher on Section 179

    Section 179 is a tax deduction you can take on equipment purchased OR leased, if you make your purchase before the end of tax year 2017. The current deduction limit is $500,000.

    While the Section 179 deduction remains active for 2017, we don’t know if it will extend into next year. We do know that the 50% bonus depreciation will stay valid through 2019.

    How Do I Take the Section 179 Deduction?

    It’s simple. When you file your business’ taxes for 2017, include IRS Form 4562 and deduct your covered business equipment. If you need to estimate the savings beforehand, use this Section 179 Savings Calculator.

    All of the following qualifies under Section 179:

    • Industrial Equipment (like our forklifts, pallet jacks, warehouse rack, and shelving)
    • Office furniture and office equipment
    • Computer hardware or software
    • Vehicles used for business

    The Bonus Depreciation still allows you to depreciate 50 percent of the equipment cost. However, this will shift down to 40 percent in 2018, and to 30 percent in 2019. This is the last year you’ll enjoy the 179 deduction, plus the 50% bonus depreciation!

    You’ll find full details at

    Congratulatory Spot – Impact Transportation

    We just had a great purchase from a great Cromer customer. One that directly relates to this topic.

    Congratulations to Impact Transportation of Oakland on their new forklifts!

    Ron at Impact Transportation with Kalmar Forklifts
    Ron Cancilla, President of Impact Transportation, showing off his new Kalmars!

    Impact bought two Kalmar forklifts—a 36,000lb Kalmar DCG180-6, and a 55,000lb Kalmar DCG250-12.

    Impact transports large-scale materials from the Port of Oakland. Containers, trucks, you name it.

    They bought these two Kalmar beasts to haul more of those large-scale materials. These boys will pick up containers like you pick up an apple.

    Now, here’s the best part. Because they bought before December 31, they’ll get a nice big Section 179 tax deduction! We helped them sort out the paperwork and everything. They’re all set to go.

    Impact Transportation's Website

    Get Your 179 Deduction Too!

    Get the same tax write-off Impact Transportation did! Buy or Lease the forklifts you’ll need for 2018 today. Come out to any Cromer location before December 31. We have your Section 179 write-offs waiting for you.

    Until next month!

    Marshall Cromer, The Forklift Boss
    Cromer Material Handling

  Deal of the Month 

    2011 CAT 8,000# FORKLIFT – $16,862 OR LEASE FOR $385/MONTH

    2011 CAT LPG Used Forklift

    For our October Deal of the Month, we have a high-capacity CAT forklift for sale or lease. This is a 2011 Caterpillar GC40K-STR with an 8,000# capacity. LPG, Triple stage, 95” lowered, 209”, with 48” forks. Only has 4,042 hours on it.

    It looks small. But don’t be fooled—at 8,000 pounds capacity, it will haul anything you need it to. We have only one of these in stock, and it’s ready to go at our Oakland headquarters. Buy it for only $16,862.

    Prefer to lease? You can lease this CAT GC40K for $385/month. It’s a 48-month lease, after which you own the forklift. You get the right price, only at Cromer.

    Interested? Call Cromer at 800-974-5438 and ask for the high-capacity CAT!