About Us

Three convenient locations, a combined staff of 14 in-house mechanics, 20 road mechanics, 8 salespeople, 23 office employees: Cromer Material Handling is ready to provide you with everything from forklifts to warehousing supplies!

Welcome to Cromer Material Handling

Hello, my name is Marshall Cromer. I'm "The Forklift Boss."

I’ve been in the Forklift Industry now for 37 years.  After buying and selling over 10,000 forklifts in my career, I’ve learned a few things!  So I use that experience to educate companies about our industry.  I really like to help people, save them money, and get them the right product.  For 27 years now, Cromer has worked hard to bring our customers all things material handling.

It's 2016 and Cromer Material Handling has become a powerhouse.  We’ve acquired Gray Lift, Inc. in Central California, doubling our employee base (to 150) and our inventory.  Now Cromer has 6 branches across Northern and Central California, covering two-thirds of the state!

New industry-changing forklift technology has also arrived.  Cromer is right at the forefront of a green revolution in material handling.  In 2016 and 2017 we’re bringing the new BYD electric forklifts to all of our locations.  The BYD technology is safe, clean, and more productive than any other forklift.

Not that we’ll stop selling all of our other equipment!  We sell new/used forklifts and material handling solutions from top-tier brands like Caterpillar, Jungheinrich, Doosan, Kalmar, Donkey, and Sellick.  Our Parts & Service departments have the experience and inventory to service all of your forklifts.

We are a BBB (Better Business Bureau) A+ rated company—the only Northern California company in our industry which can say that.  Our employees put our customers first, and we strive to exceed their expectations with great service, lots of parts, and a helpful rental staff.

In fact, we have 12 parts specialists with over 300 years of combined experience…ready to help!

Customers can now buy forklifts, parts, or equipment from any Cromer location, any Gray Lift facility, or online at www.forkliftboss.com!

Every part sold by Cromer, online or in-person, is inspected by one of our 12 parts specialists before it’s OKed for sale.  Together they have over 300 years of experience selecting & servicing forklift parts.

Need to rent forklifts for seasonal work?  We have a rental fleet with everything from electric indoor trucks to 55,000 lb. forklifts to 80-volt Outdoor pneumatic electrics.  Visit our Rentals page for rates.

Looking for rack, shelving, or warehouse doors?  Cromer has what you need.  Each Cromer location has a rack & shelving inventory.  In 2016 and 2017 we’re adding dock & door parts for warehouses to every location as well.  Our Central California locations already have experts in installing & servicing Warehouse Systems industrial doors.

Time to satisfy OSHA’s safety training requirements?  Send your operators to a Cromer training facility, schedule a trainer to come on-site, or have us train your Trainer.  Courses available in Northern and Central California.  We make the process painless.

We have drawn a lot of highly qualified people for finance, management, helping customers, and working on forklifts.  We are an established Material Handling provider, and we’re always looking to help our next customer.  Will that be you?

Industrial firms, manufacturers, food industry, wineries, warehouses—our reach allow us to serve customers like these all throughout Northern and Central California. I'm truly fortunate to have a staff that understands the need to treat all customers with respect, and to deliver solutions that bring them cost savings.

Keep an eye on Cromer.com.  We’ll launch an all-new website soon, with even more ways for you, our customers, to make your lives easier. 

And don’t forget to sign up for “News from the Forklift Boss,” our email newsletter, for exclusive deals and informative articles every month.  Signup box is below.

It’s our steadfast dedication to teamwork that has enabled our company to become a California leader in our industry. I welcome all of you to give our employees an opportunity to better serve your material handling needs.

As always, you can reach me directly through email: mcromer@cromer.com or cellphone: 510-504-5439.

Don't forget to follow @TheForkliftBoss on Twitter!

Thank you.

Marshall Cromer
President/The Forklift Boss

 

Speak with one of our specialists now! 800-974-5438